• Enhancing Your Ads with Second-Screen Engagement

    Analytics by on December 18th, 2013

    TVs. Tablets. Smartphones. Ultrabooks. Laptops. Convertible laptops that can turn into tablets and vice versa. People view a lot of screens throughout the day, and according to a series of studies conducted by Time Warner Medialab, they rarely just focus on one of them. The research revealed that 60% of people who have a smartphone, […]

  • Sales Force Optimization in the New World of Healthcare: Four Keys to Success

    Analytics by and on December 18th, 2013

    Pharmaceutical sales used to center around modeling and analyzing the allocation of reps, territories, products and time. With the demise of blockbuster drugs and the shift from selling “product brands” to selling “corporate brands,” sales force optimization and analytics are changing. Now, it’s about whom the sales force represents and less about the drugs-and-related-benefits they […]

  • Innovators: Products

    Feature Articles by on December 11th, 2013

    Robert A. Iger, Chairman and CEO of the very innovative Walt Disney company says, “The heart and soul of the company is creativity and innovation.” Creativity and innovation are clearly a marketer’s best friends. Trying something new and innovative certainly takes a lot of heart—it can be risky, no doubt, but can also lead to […]

  • Innovators: People

    Feature Articles by on December 11th, 2013

    Robert A. Iger, Chairman and CEO of the very innovative Walt Disney company says, “The heart and soul of the company is creativity and innovation.” Creativity and innovation are clearly a marketer’s best friends. Trying something new and innovative certainly takes a lot of heart—it can be risky, no doubt, but can also lead to […]

  • Innovators: Divisions

    Feature Articles by on December 11th, 2013

    Robert A. Iger, Chairman and CEO of the very innovative Walt Disney company says, “The heart and soul of the company is creativity and innovation.” Creativity and innovation are clearly a marketer’s best friends. Trying something new and innovative certainly takes a lot of heart—it can be risky, no doubt, but can also lead to […]

  • Innovators: Companies

    Feature Articles by on December 10th, 2013

    Robert A. Iger, Chairman and CEO of the very innovative Walt Disney company says, “The heart and soul of the company is creativity and innovation.” Creativity and innovation are clearly a marketer’s best friends. Trying something new and innovative certainly takes a lot of heart—it can be risky, no doubt, but can also lead to […]

  • Fourth Galien Forum and 2013 Prix Galien Awards Ceremony

    The Scene by on December 10th, 2013

      On October 22, 2013, the Galien Foundation hosted the 4th Galien Forum and the 2013 Prix Galien USA Awards ceremony in New York City. The Foundation fosters, recognizes and rewards excellence in scientific innovation to improve the state of human health. Their vision is to be the catalyst for the development of the next […]

  • Movers and Shakers December 2013

    Movers & Shakers by and on December 10th, 2013

    Lions Festivals Appoints Festival Director Lions Festivals appointed Louise Benson as Festival Director of the newly launched Lions Health festival, which celebrates creative communications in healthcare and wellness, and of Eurobest, Europe’s leading annual awards and festival for creative excellence in communications. Benson previously worked at The Guardian Edinburgh International Television Festival, where she held […]

  • Industry Briefs December 2013

    Industry Briefs by on December 10th, 2013

    Jetrea Nominated for Prix Galien USA Award Thombogenics, a biopharmaceutical company that develops and commercializes innovative ophthalmic medicines, announced that their new drug, Jetrea, has been nominated for the prestigious Prix Galien USA award in the Best Biotechnology Product category. Now in its seventh year, the Prix Galien USA award is an international honor that […]

  • Healthcare Watch December 2013

    Healthcare Watch by on December 10th, 2013

    Patient Pages: Patients More Concerned for Loved Ones A recent national survey by Astellas Pharma US, Inc. and Medivation, Inc. suggests that U.S. men with advanced prostate cancer are more concerned with burdening loved ones than with dying. Patients and caregivers were both subjects of the Advanced Prostate Cancer Patient and Caregiver Burden of Illness […]

  • Innovation by Design: How Big Pharma Can Deliver on its Patient-Centric Promise

    Guest Commentary by on December 10th, 2013

    The pharmaceutical industry has by most accounts adopted patient-centricity as their new business model. It is a keynote topic for most executives. Yet few can point to initiatives that have achieved results beyond the drug. When it comes to delivering on patient-centricity, innovation seems to be the greatest hurdle facing these leaders. I set out […]

  • Breaking The Four-Minute Mile in Pharma

    Feature Articles by on December 10th, 2013

    Oxford, England 1953. A 25-year-old medical student named Roger Bannister faced and broke track and field’s most infamous barrier: The four-minute mile. Nine long years of failed attempts had convinced people that it was a physical impossibility. However, within two months of Roger Bannister’s historic run, two athletes broke it at the same event. By […]

  • Wanted: Specialty Pharma Marketer

    Feature Articles by on December 10th, 2013

    Amidst the almost constant news about job cuts at pharma companies, there are certain positions that seem impervious to change. There will always be a need for brand marketers. That said, the opportunity is especially rosy in the specialty pharma niche since most industry trends are predicting accelerated growth. Those interested in entering this small […]

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