• Innovators: Products

    Feature Articlesby on December 11th, 2013

    Robert A. Iger, Chairman and CEO of the very innovative Walt Disney company says, “The heart and soul of the company is creativity and innovation.” Creativity and innovation are clearly a marketer’s best friends. Trying something new and innovative certainly takes a lot of heart—it can be risky, no doubt, but can also lead to […]

  • Innovators: Divisions

    Feature Articlesby on December 11th, 2013

    Robert A. Iger, Chairman and CEO of the very innovative Walt Disney company says, “The heart and soul of the company is creativity and innovation.” Creativity and innovation are clearly a marketer’s best friends. Trying something new and innovative certainly takes a lot of heart—it can be risky, no doubt, but can also lead to […]

  • EMRs in 2014: What To Expect And How You Can Be Involved

    EMR/EHR Connectionsby on December 10th, 2013

    You can tell it’s the end of the year. Office parties are in full swing even as we all rush to complete those final to-dos on our list of year-end objectives. I hope 2013 has been a great year for you. I’m willing to bet it was a busy one, and that 2014 will be […]

  • Bridging the Gap Between Brand Marketing and Physicians’ Interests

    Feature Articlesby on November 18th, 2013

    Pharmaceutical marketing can be viewed as an exchange. The marketer provides physicians with useful information. In return, physicians offer their time—the time it takes to receive that information. If all works according to the marketing plan—this exchange serves both parties well. Marketers succeed in their mission to promote product use, and doctors are rewarded with […]

  • Dealing with Adverse Events in Social Media

    Market Watchby on October 23rd, 2013

    More than 20% of online conversations are health related. While the percentage of online conversations involving health may be high, this presents a unique challenge to health marketers in the social media space. Content in social media tends to be consumer driven and spontaneous in nature, a strong contrast to the control of the traditional […]

  • FAQs About EMR Messaging

    Analyticsby on October 23rd, 2013

    Since late last year I have focused this column on helping you, the PM360 reader, better understand the quickly evolving world of electronic medical/health records (EMRs and EHRs) and e-prescribing. More importantly, I have been dedicated to the idea that these technologies and systems provide exceptional platforms for communicating with both prescribing healthcare providers (HCPs) […]

  • How Do Physicians Use Their EMR Systems?

    EMR/EHR Connectionsby on August 8th, 2013

    Our clients and prospective clients understand the value of providing information to both the HCP and patient as the patient visit is occurring. They also report their pleasure with the role that in-office patient education programs or electronic co-pay offers can have on improving both first fill and ongoing adherence to therapy. But they also […]

  • The CLM Conundrum: Examining Responsiveness

    In our past post The CLM Conundrum: Three Pillars of Success, we discussed why for many pharma companies, CLM has often failed to deliver on its initial hype, and discovered CLM’s first pillar, Personalization. In the second installment, we focused on Analytics. In this post we turn to the third and final pillar of CLM, […]

  • Understanding Certified EHRs and Meaningful Use

    EMR/EHR Connectionsby on June 1st, 2013

    As Electronic Medical Records (EMRs), Electronic Health Records (EHRs) and Electronic Prescribing (e-Rx) become increasingly important channels for communicating with healthcare providers (HCPs) and patients, pharmaceutical marketers are beginning to ask about some of the terminology used to describe these systems. I plan to go into detail about several of these terms in the coming […]

  • PM360 Presents Novel Patient-Centric Strategies

    Feature Articlesby on May 21st, 2013

    Patient Centricity. You have probably heard that phrase a million times this year alone. After all, it is one of the biggest buzzwords of 2013. But there is a reason for that. Pharma needs to find a way to better reach and engage with patients—and this goes beyond ads that get them to ask their […]

  • PM360 Q & A with Mark Heinold, Chief Executive Officer of LDM Group

    Trend Settersby on May 1st, 2013

    Under Mark Heinold’s leadership, LDM Group, a provider of behavior-based prescription management programs, has experienced significant growth over the past few years. Considering where healthcare is headed, that growth should continue and accelerate. LDM Group provides solutions in the EMR/EHR and e-prescribing space that marketers are now yearning for as more HCPs adopt these platforms, […]

  • How Your Brand Can Use the EMR/ERx Channel

    EMR/EHR Connectionsby on April 1st, 2013

    Here is a look at four primary ways that the EMR/ERx Channel can be used to both benefit the patient and provider while generating a return for your brand. In our first column we focused on the differences between e-prescribing (ERx) systems, electronic medical records (EMRs) and electronic health records (EHRs). We then turned our […]

  • Top Ten Predictions for 2013

    E-Sourceby on February 1st, 2013

    Each year, I use this column to publish my annual predictions for the New Year. I’m proud of the accuracy of my historic predictions. To judge for yourself how I’ve done, visit our blog at www.ehealthcaresolutions.com/blog and search “predictions” or go directly to this link for 2012: bit.ly/PM360Predictions. So what does 2013 have in store? […]

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