• Enhancing Your Ads with Second-Screen Engagement

    Analyticsby on December 18th, 2013

    TVs. Tablets. Smartphones. Ultrabooks. Laptops. Convertible laptops that can turn into tablets and vice versa. People view a lot of screens throughout the day, and according to a series of studies conducted by Time Warner Medialab, they rarely just focus on one of them. The research revealed that 60% of people who have a smartphone, […]

  • Real Precision Targeting and Messaging Takes Discipline

    Panoramaby on December 18th, 2013

    It’s easy to feel overwhelmed by all of the changes happening in the healthcare delivery landscape. Just imagine what it must feel like to be a provider of care today—pressure to become employed; a changing payment model aligned with performance; mandatory adoption of new workflow tools; ICD-10 codes; and let’s not forget about the Sunshine […]

  • Sales Force Optimization in the New World of Healthcare: Four Keys to Success

    Analyticsby and on December 18th, 2013

    Pharmaceutical sales used to center around modeling and analyzing the allocation of reps, territories, products and time. With the demise of blockbuster drugs and the shift from selling “product brands” to selling “corporate brands,” sales force optimization and analytics are changing. Now, it’s about whom the sales force represents and less about the drugs-and-related-benefits they […]

  • Innovators: Services

    Feature Articlesby on December 11th, 2013

    Robert A. Iger, Chairman and CEO of the very innovative Walt Disney company says, “The heart and soul of the company is creativity and innovation.” Creativity and innovation are clearly a marketer’s best friends. Trying something new and innovative certainly takes a lot of heart—it can be risky, no doubt, but can also lead to […]

  • Innovators: Products

    Feature Articlesby on December 11th, 2013

    Robert A. Iger, Chairman and CEO of the very innovative Walt Disney company says, “The heart and soul of the company is creativity and innovation.” Creativity and innovation are clearly a marketer’s best friends. Trying something new and innovative certainly takes a lot of heart—it can be risky, no doubt, but can also lead to […]

  • Innovators: People

    Feature Articlesby on December 11th, 2013

    Robert A. Iger, Chairman and CEO of the very innovative Walt Disney company says, “The heart and soul of the company is creativity and innovation.” Creativity and innovation are clearly a marketer’s best friends. Trying something new and innovative certainly takes a lot of heart—it can be risky, no doubt, but can also lead to […]

  • Innovators: Divisions

    Feature Articlesby on December 11th, 2013

    Robert A. Iger, Chairman and CEO of the very innovative Walt Disney company says, “The heart and soul of the company is creativity and innovation.” Creativity and innovation are clearly a marketer’s best friends. Trying something new and innovative certainly takes a lot of heart—it can be risky, no doubt, but can also lead to […]

  • Innovators: Companies

    Feature Articlesby on December 10th, 2013

    Robert A. Iger, Chairman and CEO of the very innovative Walt Disney company says, “The heart and soul of the company is creativity and innovation.” Creativity and innovation are clearly a marketer’s best friends. Trying something new and innovative certainly takes a lot of heart—it can be risky, no doubt, but can also lead to […]

  • More Than Just a Timepiece

    TechKnowby on December 10th, 2013

    From a stick in the sand to the sundial. From the pocket watch to a wrist watch. From analog to digital. Our method for telling time has continued to evolve over the years, and today’s assortment of timepieces has taken that evolution a step further. No longer do watches just offer you the time. Now […]

  • Healthcare Watch December 2013

    Healthcare Watchby on December 10th, 2013

    Patient Pages: Patients More Concerned for Loved Ones A recent national survey by Astellas Pharma US, Inc. and Medivation, Inc. suggests that U.S. men with advanced prostate cancer are more concerned with burdening loved ones than with dying. Patients and caregivers were both subjects of the Advanced Prostate Cancer Patient and Caregiver Burden of Illness […]

  • Lessons Learned by a Pharma Marketer: A Case Study

    Feature Articlesby on December 10th, 2013

    I have always visualized data as a river rushing down a mountain pass with stones representing the seemingly small but collectively important answers to our toughest strategic questions. Many successful marketing campaigns are like the river, littered with slippery, strategic choices. But committing to walking across the river and choosing the stones carefully, before you […]

  • What Can Pharma Learn From Other Regulated Industries?

    Think Tankby on December 10th, 2013

    It seems pharma has been hit from all sides: New technologies are appearing faster than they can be understood, regulations are unclear (especially in social media), the industry is moving from product-centricity to patient (customer) centricity, the sales force has been cut, budgets have been cut…and the list goes on. PM360 decided to ask thought […]

  • Creating Cultural Readiness: The Crucial Element to Becoming an Innovation-driven Company

    Feature Articlesby on December 10th, 2013

    Ask most pharmaceutical marketers about their organizations’ digital prowess and you usually hear the following: “We are a very conservative.” Or “We are risk averse.” Or “We don’t encourage innovation.” Sound familiar? There is a general sense within most pharmaceutical and medical device companies that they lag behind other industries when it comes to innovative […]

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