Social Media

FDA Issues Social Media Guidelines: Does It Matter?

The FDA finally issued its social media marketing guidelines—but there are still a lot ...

3 Ways to Take Advantage of Facebook’s Dark Posts

Facebook’s News Feed is often seen as mysterious—you never know whose content you’ll see ...

Evaluating Pfizer’s “Fear Of Getting Old” Campaign

It’s no secret pharma has a reputation problem. Even worse, it doesn’t appear anyone ...

5 Ways Healthcare Organizations Can Use Social Media

Years ago, you wouldn’t have believed a healthcare brand would ever have a Facebook ...

The Extraordinary Power of Online Patients

In PM360’s March 2014 Digital Compendium, I wrote about the power of a single patient’s ...

New Technologies Enable Interaction—And Emotional Connection

Today microcontrollers and Twitter are stimulating a new class of consumer interaction that business—and ...

When the “Digital Physician” is Just the…Physician

As an industry, we continue to talk about “digital” as a unique channel as ...

Instagram for Pharma Marketers: A Fresh, Emotional Connection

When it comes to marketing campaigns, it is no secret that digital and social ...

Can Pharma Leverage Social Media to Monitor Drug Safety?

The idea of using social media as a tool for monitoring drug safety is ...

The Difficult Art of Restraint

This is a time when biopharma brands are structured around integrated communications in order ...

Giving Legal a Seat at the Social Media Table

While marketers may be the experts at creative, our legal teams are experts at ...