Social Media

Content Is Still King…How’s Your Kingdom?

As marketers, our job is to influence behavior change. More often than not, though, ...

Real-time Social Media Engagement—How UCB Pulled it Off

Social media has always been tricky when it comes to pharma. And one of ...

Get Passionate & Brave with Social

Embracing social doesn’t start with “create a Facebook page for our brand” or “we ...

Is Facebook Moving Into Healthcare?

Facebook has been in the news a lot lately announcing new initiatives including Rooms, ...

Should the Industry Respond to Online Disease Discussions?

In days gone by the plight of receiving the news of a devastating diagnosis ...

The Key to Deeper Patient Insights—Online Research Communities

In real life, online patient communities pop up organically, sometimes spontaneously, all the time. ...

The Battle for Better Insights: The Game Has Changed

The healthcare industry has jumped on the insight bandwagon, but that discipline is rapidly ...

Open Letter to Pharma: You’re Marketing Wrong

Here’s the problem: You’re paying hundreds of thousands for a website that isn’t meeting ...

Social Media and the Five Cs

When marketers conduct a strategic analysis, they often use a framework called the 5 ...