Social Media

How Can Brand Managers Manage Digital Delivery Chaos and Remain Sane?

Today’s life sciences brand manager is frequently expected to take on so many different ...

Is Social Media Gearing to Address Isolation Among Cancer Patients?

The fight against cancer is real, strong, and growing—it even made President Obama’s State ...

Want a Better Brand Website? Then SHOEs and CRM Are Your Solution

We all know about customer relationship management—CRM. It’s a way of storing and using ...

Humanizing the Brand Experience

The one-size-fits-all wonder drug and the physician-voice-driven model, as we know it, is rapidly ...

Closing the Gap Between Clinical Data and Social Data

A new study comparing physician-recorded data regarding adverse drug reactions (ADRs) and social data ...

Liquid Grids is Offering Social Listening Services for Free

Liquid Grids has announced that it will make its Social Health Intelligence platform free to ...

Imagining an Unimagined World

A quote by futurist Jamais Cascio struck me as highly relevant to our industry. ...

What Does iOS9 Mean to Pharma Advertisers?

Apple just released iOS9 which allows ad blockers. This means anyone surfing the web ...

Making All Media Social: How to Achieve the Holy Grail of Marketing

How important is social? Very. Underlining it, capitalizing it and making it bold will ...

The New Age of Storytelling Requires Pharma to Earn Consumers’ Attention

As healthcare communicators, we’ve had to reimagine and redesign our approach to reaching, educating ...