Social Media

Can Pharma Brands Truly Be Social Brands?

Pharma brands must proceed with extreme caution when considering social media patient engagement. There’s ...

Google May Buy Twitter. Dammit, Jim, I’m a Marketer, Not a Day Trader.

From its peak shortly after it’s high profile IPO through Friday, Twitter’s stock price ...

Live from Facebook! It’s Your Friendly Pharma Company

“Live.” It’s a word that can send a shudder through any pharma marketer, but ...

The Nurse’s Perspective: What Pharma Should be Doing in Social Media

Over the last decade, we’ve seen great strides in the opportunities social media provides ...

2016 Product Manager Survey

Today’s Product Manager 2016 The product manager of today is, indeed, busy. While you ...

Listen & Learn!

The number of pharma companies leveraging social listening analytics and insights is rising steadily, ...

Pie-in-the-Sky Social Media Ideas to Get Patients Talking

During the 2014 Super Bowl, Grey worked with Volvo on “The Greatest Interception”—a way ...

Healthcare Social Media Campaigns to Emulate

In addition to pie-in-the-sky ideas, we also asked readers for the best current or ...

A Social Media Strategy That Will Gain Consumer Trust

Let’s start by stepping back to the beginning of this decade. In 2010, we ...

How Can Brand Managers Manage Digital Delivery Chaos and Remain Sane?

Today’s life sciences brand manager is frequently expected to take on so many different ...