Digital Tactics

Maximizing Performance Across Social Video Platforms

Over the past year, social video platforms such as YouTube, Facebook, Instagram, Twitter, and ...

Facebook Doesn’t Make People with Health Conditions Sad—It Makes a Difference

A recent report entitled, “Association of Facebook Use with Compromised Well-Being: A Longitudinal Study” ...

Consumer-Friendly Content in Context: The Art of Branded Platforms

Times have changed, particularly when it comes to the art of branded healthcare sites. ...

Futuristic—But Realistic

Futuristic technology is good for headlines. Every trendspotter in the game loves to talk ...

Examining Physician Use of Social Media in 2017

In 2016, a Pew Research Center survey found that two-thirds of people worldwide used ...

Is Technology Disrupting the Advertising Agency Business Model?

Technological advances, most notably the Internet, have disrupted many industries in recent decades. Industries ...

Imagining Tomorrows at SXSW 2017

When asked for our impression of SXSW, those of us who have attended the ...

How Trends Help Us Innovate in Uncertain Times

In my last column, I discussed the importance of continuing to innovate in times ...

Can feedkast Make Finding Relevant Content Online Much, Much Easier?

Right now your Twitter feed probably consists of (un)welcome political opinions/rants, some cute cat/dog/baby ...

The Impact of AI and Machine Learning in Marketing

In the new world of artificial intelligence and machine learning, predictive content is digital ...

Leading Innovation During Times of Rapid Change

Welcome to 2017—a new year, and a new administration in Washington. What does it ...