Digital Tactics

Demystifying the Complexities of Multi-Channel Marketing

‘UID Plague’ and the ‘Hydra Effect’ weaken multi-channel marketing with errors that propagate through ...

Time To Retain the Talent in DTC Marketing

Technology and marketing are moving rapidly now as interactive marketing becomes more of a ...

Cutting Edge

What’s not to love about the latest technology and the hottest trendy products? Our ...

Movers & Shakers

SKALA and GOLD AbelsonTaylor has hired Brittany Skala and Jennifer Gold as account supervisors. ...

Industry Briefs

GOOGLE DRUG ADS Last month, Google set aside $500 million to potentially settle a ...

Disruption in Data Mining?

Advance planning can hedge against the possible loss of prescribing information. Drastic changes may ...

The Death of DTC Has Been Greatly Exaggerated

…but life support? Maybe. Last week there was yet another conference on DTC marketing ...