Digital Tactics

Winning The Zero Moment of Truth

by Jim Lecinski. 2011 Do you remember the buying process you undertook the last ...

Rethinking Consumer Outreach

Meeting societal needs for ever-smarter communications support Today’s healthcare environment is under greater regulatory ...

What’s in a Name?

Replace your focus on the name of the network with the names in your ...

Movers & Shakers

MAHONEY AND KUCHEMAN Boston Scientific Corporation named Michael F. Mahoney the new company president, ...

Industry Briefs

RA DELAY A new study published by The Research Partnership reveals that patients wait ...

Helping Physicians Helps the Sales Force Open Doors

There are some eye-wateringly big areas at play here, not to mention a lot ...

Dimensional-to-Digital

In the rapidly changing access-to-physicians and marketing mix landscapes, Dimensional-to-Digital (D2D) drives brand objectives ...

Change Is Going To Be a Constant in DTC Marketing

According to a study by the Kaiser Family Foundation, as the provider economy gets ...

Cutting Edge

What’s not to love about the latest technology and the hottest trendy products? Our ...

Publisher’s Letter: Net. Work.

Social media, especially the 140-character signals zipping among mobile devices, serve as a rudimentary ...

Movers & Shakers

PARAGAMIAN The ApotheCom Group appointed David Paragamian to the agency’s senior management team to ...

LifeStyle

VIA THE WEB Billboard Reads World’s Mood, Cheers It Up Jell-O has installed a ...