Digital Tactics

‘Interest-Based’ Online Targeting of Pharmaceutical Advertising

In interest-based targeting, or behavioral targeting (BT), users’ online behavior (specifically what content they ...

Ideashare, San Francisco, 06/29-07/03 2011

For more than 30 years, McKesson Corporation, the healthcare services and information technology company, ...

Movers & Shakers

O’BRIEN Conversation, LLC announced that its founder, Frank O’Brien, has been elected to the ...

Industry Briefs

POLLSTERS MERGE Survey Sampling International (SSI) and Opinionology announced that they have received regulatory ...

Healthcare Highlights

ONE PILL. MULTIPLE DRUGS. Pharma companies should start thinking about which of their drugs ...

Turning Competitive Intelligence Into a Winning Strategy

The emergence of social media, evolving prescriber information demands, and new data sources makes ...

The Paradigm Shift in Key-Opinion-Leader Marketing: A Brief

Expanded reporting requirements, especially the Sunshine Act, will accelerate the migration away from product-driven ...

Serving Up What the Doctor Ordered-Effectively!

We have spent many of the last columns discussing the use of multichannel marketing ...

Cutting Edge

What’s not to love about the latest technology and the hottest trendy products? Our ...