Digital Tactics

Take Two Apps and Call Me in the Morning

Are digital therapeutics “the next big thing”? When MIT Technology Review asks “Can ‘Digital ...

The Cultural Divide Blocking the Non-Personal Promotion Gold Rush

With more hospitals and health systems blocking rep access, and fewer pharmaceutical sales representatives ...

Predictive HCP Targeting: What Is It, and Why Aren’t More Brands Leveraging It?

Historically, pharmaceutical marketers have analyzed efforts aimed toward healthcare providers (HCPs) by looking solely ...

The AI Revolution is Underway!

We’ve talked about modernizing pharma marketing for a long time. We’re all constantly striving ...

Pharma’s Mobile Readiness: An Epic Gap

Pharmaceutical companies spend approximately $10 billion globally in media expenditures each year to engage ...

Taming the Content Bear

The increasing volume of digital content over the past three years has been staggering. ...