Digital Tactics

Making Facebook Marketing Work for You

Facebook has more than one billion daily active users and more than two billion ...

Top 10 Pharma Marketing Predictions for 2018

‘Tis the season for making annual predictions. Each year I publish predictions, and while ...

Take Two Apps and Call Me in the Morning

Are digital therapeutics “the next big thing”? When MIT Technology Review asks “Can ‘Digital ...

The Cultural Divide Blocking the Non-Personal Promotion Gold Rush

With more hospitals and health systems blocking rep access, and fewer pharmaceutical sales representatives ...

Predictive HCP Targeting: What Is It, and Why Aren’t More Brands Leveraging It?

Historically, pharmaceutical marketers have analyzed efforts aimed toward healthcare providers (HCPs) by looking solely ...

The AI Revolution is Underway!

We’ve talked about modernizing pharma marketing for a long time. We’re all constantly striving ...