Digital Tactics

Change Is Going To Be a Constant in DTC Marketing

According to a study by the Kaiser Family Foundation, as the provider economy gets ...

Cutting Edge

What’s not to love about the latest technology and the hottest trendy products? Our ...

Publisher’s Letter: Net. Work.

Social media, especially the 140-character signals zipping among mobile devices, serve as a rudimentary ...

Movers & Shakers

PARAGAMIAN The ApotheCom Group appointed David Paragamian to the agency’s senior management team to ...

LifeStyle

VIA THE WEB Billboard Reads World’s Mood, Cheers It Up Jell-O has installed a ...

Industry Briefs

REGIONAL COST VARIATION A study conducted by the Healthcare business of Thomson Reuters has ...

Healthcare Highlights

PRESCRIPTION IPADS A new study available from Manhattan Research revealed the latest physician demand: ...

Making Time for Face-to-Face

Over the past 10 years, there has been a shift in how pharmaceutical marketers ...

‘Interest-Based’ Online Targeting of Pharmaceutical Advertising

In interest-based targeting, or behavioral targeting (BT), users’ online behavior (specifically what content they ...

Ideashare, San Francisco, 06/29-07/03 2011

For more than 30 years, McKesson Corporation, the healthcare services and information technology company, ...