Digital Tactics

Digital Dream Projects

Philip K. Dick once asked, Do Androids Dream of Electric Sheep? Here at PM360, we like to think ...

How AI Will Reshape the Pharma Industry and Make Marketing Easier Than Ever

Medicine revolves around quality of and access to care. For the pharmaceutical industry, that ...

Why Long-form Videos Are a Must to Engage with Physicians

VuMedi, a comprehensive video medical education network for physicians, recently reached more than 250,000 ...

The Next Evolution of Non-Personal Promotion

The concept of Non-personal Promotion (NPP) dates back as far as the 1980s, and ...

The Discovery of Intent

Roaming the aisles of a drug store, a woman ponders the products lining the ...

3 Ways AR Will Change Commercial Strategy

Augmented reality (AR) gained widespread attention the summer of 2016 with the addictive game, ...

Digital Where it Really Matters

As marketers, we want to connect with our customers using new solutions, new channels, ...

Will Chatbots Replace Doctors, Sales Reps, and Call Centers?

The first annual HealthBot1 conference—hosted by conversationHEALTH during Toronto Health Innovation Week2—shined a spotlight ...

“Talking at” vs. “Speaking With”

The rise of social media continues to shape expectations on how and where people ...

Docs Use Junky Browsers

Something that is obvious to me and my physician colleagues, but seems to surprise ...

What Patients Really Want from AI in Healthcare

Lately, when people ask me about artificial intelligence and healthcare, I tend to talk ...

Responsive Art Direction for Healthcare Websites

In an increasingly mobile-centric web, it’s important for you to consider how your visual ...