Digital Tactics

Key Considerations When Developing a New Voice Skill

Voice assistants, such as Google Home and Amazon Alexa, offer great opportunities in healthcare. ...

To Snap or Not to Snap?

After its userbase declined in 2018, Snapchat bounced back in Q1 2019 with a ...

What is the Right Multichannel Mix?

Marketers today have an abundance of channels available to them to reach their audience, ...

Redefining HCP Engagement in a Digital Era

When it comes to educating and informing healthcare providers (HCPs) about drug therapies, pharmaceutical ...

Words & Functionalities Matter: FDA Regulation of Consumer Software and Apps

Today, understanding whether digital health software or apps are actively regulated as medical devices ...

Don’t be Misled by These Five Major Myths About EHRs

Electronic health records (EHRs) are now an integral part of inpatient and outpatient care. ...

When Search Algorithms Change

The very title of this article would probably make most non-masochist digital strategists cringe. ...

Key Questions About Social Media in 2019

PM360 asked experts in social media about what will change in 2019 and beyond, ...