Mobile
An i101 to Apple’s Latest OS Update
Apple’s invitation to their September 10th, 2013 special event announced that it would “brighten ...
Dealing with Adverse Events in Social Media
More than 20% of online conversations are health related. While the percentage of online ...
Industry Briefs October 2013
GSW Kicks Off Virtual Trade Show App iQ.3Dbooth, created by GSW, an inVentiv health ...
Healthcare Watch October 2013
Trend Setting: Crossix Solutions Identifies New Trend An analysis of 400 drug brands by ...
Leveraging Branded Content in the Pharmaceutical Multi-channel Marketing Mix
The pharmaceutical market has shifted as an industry from one based on blockbuster drugs ...
- 2013
- Digital Tactics
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- Global Marketing
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- Mobile
- Multi-channel
- October
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- Social Media
The Ever-evolving Pharmaceutical Representative
No one can deny that sales and marketing priorities are shifting in the pharmaceutical ...
Seven Ways to Overcome Ad Avoidance
Once upon a time, long ago before DVRs, Netflix and YouTube people merely viewed ...
The Collaborative IQ Imperative—Using Integrated Patient Adherence to Close the $188 Billion Revenue Gap
Patient adherence continues to have a tremendous impact on the pharmaceutical industry and healthcare ...
Industry Briefs September 2013
Omnicom Group Inc. and Publicis Groupe SA Merge Omnicom Group Inc. and Publicis Groupe ...
Enhancing Customer Experience and Satisfaction
There was a time when the only customer pharma really had to worry about ...
Flashpoint Medica Goes on a Quest
On the hottest day of July, six cross-discipline teams from Flashpoint Medica grabbed their ...
Evaluating AbbVie’s “Uncover Your Confidence” and Janssen’s “Psoriasis 360”
Manhattan Research’s ePharma Consumer 2012 study reported that just under one-third of online consumers ...
Gaming Childhood Obesity
Games targeting healthy behaviors are proliferating. A study published in the Archives of Pediatrics & ...
