Cell Phones: the Modern Medical Lab

UCLA professor Aydogan Ozcan is pioneering integrations of biomedical tools with cell phones, to ...

If You Build It…?

Recent data from the third annual Makovsky Health/Kelton survey of more than 1,000 U.S. ...

Physicians Transcend Borders

The rapid evolution of social media and emergence of new progressive platforms has redefined ...

Marketing Traffic Jam

At this point in the year, most marketers are doing their final check of ...

Can You Hear Me Now? Positioning Mobile for Success in Emerging Markets

Communicating in the healthcare space centers around connection—connecting people around a dialogue about health; ...

Children’s Hospitals find the Right Platforms to Connect with Audiences

We have more communication channels to reach our customers than ever before—but that doesn’t ...

2013 Trailblazer Awards

2013 Highlights 2013 Judges 2013 Sponsors Advertising Agency Lifetime Achievement Marketer of the Year ...

Can Pharma Build Apps for Long-Term Use?

Today there are more than 100,000 health and fitness related mobile apps available in ...