Current on COVID-19

Two Key Questions About Adherence/Compliance in 2020

PM360 asked experts who know how to improve medication adherence about the new challenges ...

Launching a Practice Virtually During COVID-19

I was in the final stages of opening my new women’s wellness clinic when ...

COVID-19 Consumer Health Trends & What They Mean for Marketers

As the short- and long-term effects of COVID-19 impact everyday life, marketers—especially those engaged ...

The Unintended Consequences Behind Gilead’s Remdesivir Pricing Announcement

At the end of June, Gilead announced its long-awaited pricing strategy for remdesivir, which ...

The Ever-Evolving Remote Patient Monitoring Reimbursement Landscape

The urgency of the COVID-19 pandemic has illustrated how essential telehealth services are to ...

Digital Transformation and COVID-19: Catalyst for Change

COVID-19 has been a wake-up call for pharma to evaluate their organization’s digital maturity ...

A Nimble Social Strategy a Must for Reopening Physician Practices

As all organizations try to adapt to doing business in the COVID environment, it ...