Adherence

It’s Time to Put On Your Thinking CAP

The responsibility for improving and maximizing patient compliance, adherence and persistence lies not only with patients but also with pharma marketers, providers, insurance ...

Optimizing the Patient/Physician Relationship 

Part  4  of  a  Series Achieving the loyalty of patients and getting them to ...

The Core to Achieving Adherence

Getting patients to follow their medical treatment involves doctors attending to all of their ...

Why Patients aren’t Adherent to Treatment

In the April issue of PM360, I discussed the overall issues and problems with ...

Case History: Marrying Patients to Adherence Begins with Engagement

Here is a distillation of the learning, approaches and techniques that have significantly increased ...

Earn a Black Belt in Adherence

Sure, the chemistry of pharmacologic development is fascinating. So are formulation development and production. ...

Patient Adherence: Initiating the Journey toward Collaboration

As healthcare payment systems increasingly emphasize outcomes, stakeholders— manufacturers, providers, pharmacies, and payers—will have ...

Windshield Time to Desk Time: Notes from a Rep Who Came in from the Field

Successful detail representatives who move to in-house marketing positions face a steep learning curve. ...