• Overcoming Marketing Roadblocks

    Think Tank by on April 10th, 2017

    The life of a life sciences marketer is never easy. They face a multitude of hurdles and obstacles that they must successfully navigate to put their marketing plan in place. And it can come from any direction. The FDA has its say on what can be said. Higher ups at the company want to know […]

  • Ideation Methods for Creative Inspiration

    Think Tank by on March 23rd, 2017

    Maya Angelou said, “You can’t use up creativity. The more you use, the more you have.” Marketers may know this better than anyone, as they are constantly tasked with flexing their creative muscles to come up with the next great idea—and that idea is rarely the first one suggested. They often could use a little […]

  • Overcoming the Challenges of Step Therapy

    Feature Articles by on February 24th, 2017

    Step therapy, or “fail first” as it is sometimes called, requires patients to first attempt treatment with one drug before the payer will allow coverage of the treatment initially prescribed by the physician. Payers implement these protocols as a way to manage costs by first steering a patient to a generic or formulary-preferred drug. This […]

  • Biggest Lessons Learned in 2016

    Think Tank by on December 21st, 2016

    Learning is something you can never finish. That’s something the entire industry knows and grapples with—and developments in 2016 proved this to be true on a number of levels. On these pages, 12 industry professionals talk about the biggest lessons they learned this year—from their own expertise standpoints—that not only turned their own thinking on […]

  • Could This Work for Pharma? Inspiration from Outside Industries

    Think Tank by on November 23rd, 2016

    Could this work for pharma? It is a question that any marketer in our industry should ask when they see a successful campaign from another industry. Of course, not everything will. Other industries aren’t restricted by the same regulations as pharma. But that doesn’t mean pharma can’t learn marketing lessons from other industries. Sometimes it […]

  • Harnessing the Power of Big Data for More Effective Marketing

    Think Tank by on September 15th, 2016

    The pharma industry now has an incredible amount of data at its fingertips thanks to electronic medical records, social media, wearables, and more. But just having access to this data isn’t enough—marketers need a way to turn all of this unstructured information into actionable insights. Not only that, but they need to do it as […]

  • Driving Positive Behavior Change and Enhancing the Customer Experience

    Think Tank by on August 23rd, 2016

    Life sciences companies have always been in the business of helping patients, but now they have become responsible for catering to patients’ needs in more ways than just providing treatment options. The ACA’s emphasis on improving outcomes has made it more important for life sciences companies to provide new solutions to help drive positive behavior […]

  • Digital Marketing 3.0: Truly Personalizing the Customer Experience

    Think Tank by on June 20th, 2016

    The idea of personalized marketing is not exactly new, but marketers have more tools, techniques, and data at their disposal than ever before, giving them everything they need to truly achieve the ultimate goal of delivering the right content at the right time in the right place. With all of the options available—and the endless […]

  • Healthcare Marketing is Changing—Learn How to Keep Up

    Think Tank by on March 24th, 2016

    Predicting the future of healthcare marketing is not an easy thing to do. It is a constantly moving target that is near impossible to hit, especially when you have to factor in the evolution of two different industries: Healthcare and marketing. Because just as the healthcare industry is undergoing reform, marketing must naturally transform to […]

  • Which Ingredients Create a Brand’s Best Co-pay Partner?

    Think Tank by on February 17th, 2016

    Co-pay assistance programs are not without controversy, but despite all the talk, the use of these programs has only increased. When Zitter Health Insights last examined co-pay offset programs in early 2015, they found 708 brands were using such a program in the winter of 2014—compared to 440 in the summer of 2012. So co-pay […]

  • The Future of Pharmaceutical Marketing

    Think Tank by on December 15th, 2015

    The goals and methods of pharmaceutical marketing are undergoing rapid evolution. Many new methods are developing and being employed to reach and engage patients, physicians and all stakeholders. Among them we see the growing and greater importance of Big Data, fueling strategic, segmented and targeted marketing; the personalization of content culled from deeper analysis and […]

  • Top Strategies to Grow Your Brand

    Feature Articles by on November 17th, 2015

    Product managers are always looking for new ways to maximize the success of their brands, no matter where the brand is in its lifecycle. And there is no shortage of possible strategies to consider in order to achieve that growth: A different sales approach, new marketing initiative, push into emerging markets, etc. The key is […]

  • How Digital Disruption Impacts Rx/Dx

    Think Tank by on June 13th, 2015

    Digital is impacting pharma—big time. But just as the industry becomes comfortable in social and better at data collection, new trends and players are emerging as tech giants such as Google and Apple dip their toes into healthcare. PM360 asked 13 experts about the latest, most important trends in digital, the impact of tech companies […]

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