• Why the American Health Care Act is Doomed to Fail

    Physician POV by on June 16th, 2017

    Recently the House passed the American Health Care Act (AHCA) in an attempt to “repeal and replace” the Affordable Care Act (ACA). While most people feel the ACA is fatally flawed, there is great debate about what is needed to fix the healthcare system and many believe the GOP’s proposal falls far short of any […]

  • Virtual Reality in Pharmaceutical Marketing—The Target’s Point of View

    Physician POV by on May 22nd, 2017

    I am your optimal target customer. As an academically trained internist and cardiologist, NIH trained clinical researcher, principal investigator on over 160 clinical trials, national speaker for pharma, blogger, and a healthcare columnist—I am an all-cap, bold face KOL. Pharma marketers want me on their side. The trick is, how do they do that? They […]

  • Trump’s Love/Hate Relationship with Pharma

    Physician POV by on April 10th, 2017

    President Trump’s love/hate relationship with pharma will undoubtedly affect the care of my patients as he described in his speech to a joint session of Congress. On the hate side, during his speech President Trump called out the government’s need to “…work to bring down the artificially high price of drugs and bring them down […]

  • Will the 21st Century Cures Act Lead to New Cures?

    Physician POV by on March 17th, 2017

    Late last year, the 21st Century Cures Act was signed into law after it quickly was approved in the Senate and Congress. This act sets out, among other goals, to get medications to market faster. Many of my colleagues fear it could be dangerous to push medications that may not be ready through FDA hurdles […]

  • An Enormous Wasted Opportunity—Packaging

    Physician POV by on February 24th, 2017

    I can make almost any patient take their medication as directed. It isn’t hard, because I have a lot of close, interpersonal contact with my patients. That gives me the opportunity to use social pressures and a host of other psychological manipulations to encourage my patients to use their medications better and help them get […]

  • Lessons From The Presidential Election

    Physician POV by on January 18th, 2017

    The recent presidential election provided a fine example of how the analytics community can go wrong—surveys and polls can lead to erroneous conclusions if we don’t consider the impact of human behavior. Many presidential polls failed to account that people may provide false information to avoid looking different from social norms, or in the face […]

  • The Delay of Adapting Innovation in Clinical Practice

    Physician POV by on December 21st, 2016

    The medical world is innovating at an ever-increasing speed, especially here in the U.S. We are changing the way we keep medical records and track data about patients. New technologies are constantly being rolled out that aid in reaching clinical diagnoses as well as treatment tools. Look in any medical journal and it will be […]

  • Pharmaceutical Control is Shifting Again—Now it’s Health Systems in Charge!

    Physician POV by on November 23rd, 2016

    My medical career has moved in line with the shift in prescription control. As a PCP in the early ’90s, I controlled what treatment my patients would receive. As a result I was—or at least felt like—the center of the universe for pharmaceutical manufacturers. At the end of that decade I became CMO for a […]

  • The Stars for Healthcare Partnerships are Aligning!

    Physician POV by on October 31st, 2016

    It doesn’t take a marketing and sales genius to know that your bottom line improves if you can improve patients’ adherence to treatment. Drugs work better when patients take them, and drugs that work better will sell better—not to mention adherence rates are directly proportional to refill rates or something very close to that. There’s […]

  • Framing Adherence

    Physician POV by on September 15th, 2016

    I tried the Bonobos shopping experience, looking to get a lightweight blazer for a planned trip to Malaysia and Thailand this summer. I learned from the Bonobos ninja (a shopping guide) about unconstructed jackets. There was a 100% wool version that seemed rather lightweight and appropriate. There was also a 100% cotton unconstructed jacket on […]

  • Help for Prior-Authorization Overload

    Physician POV by on August 23rd, 2016

    Practicing medicine is no longer simply prescribing the medications that we think are best for our patients. In our current times, there are many factors that go into the decision of what medication a patient will take. Most insurance companies have their own formularies and rules about what medications they will cover. And these change […]

  • Can Pharma Advance Better Healthcare for Older Adults?

    Physician POV by on June 20th, 2016

    A consensus has been forming for some time now that the healthcare delivery models that currently exist for most of the population simply do not work for older adults. Stakeholders in the healthcare community have recognized the need to rethink care options for the elderly and, in fact, new models and approaches are beginning to […]

  • Off-Label Promotion Versus “Not on the Label”

    Physician POV by on April 15th, 2016

    It continues to become increasingly more difficult for pharmaceutical companies to use field-based representatives to educate physicians about their products. Reasons are multifactorial and include physician time demands, negative media attention to the industry, and restrictive policies by some larger practices. However, one important factor is that some physicians may have seen a substantial decrease […]

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