Panorama

Concept Development Process: A Report Card on Client/Agency Relationships

If clients are generally satisfied with their current agency relationship, why is it when ...

The Key to Superior Customer Experience in Pharma? “Ask.”

Since CES, we’ve mused about what customer experience means in pharma. The answer is, ...

Examining Physician Use of Social Media in 2017

In 2016, a Pew Research Center survey found that two-thirds of people worldwide used ...

How Can You Make Big Data More Manageable and Valuable?

“Big data” is the latest buzzword in the consumer and life sciences industries. In ...

Key Principles for Sales and Marketing Messages in the Face of Reduced Access to Oncologists

Oncology treatment breakthroughs provide patients and oncologists with an increased array of innovative treatment ...