• Industry Briefs January 2017

    Industry Briefs by on January 18th, 2017

    Wealthy Philanthropists to Drastically Change Drug Research Facebook founder Mark Zuckerberg and his wife Priscilla Chan want to “cure, prevent, or manage all disease” by the end of the century—and they are not alone. Philanthropists such as Facebook’s former president Sean Parker, Citigroup former CEO Sandy Weill, and Nike co-founder Phil Knight, are all funding […]

  • Industry Briefs December 2016

    Industry Briefs by and on December 21st, 2016

    ACA Repeal in Question as New Administration Emerges President-elect Donald Trump made clear throughout his campaign that one of his most immediate goals would be the repeal of the Affordable Care Act. While many believe he won’t be able to easily repeal the ACA, he can, according to Reuters, without Congressional approval, make massive changes […]

  • Industry Briefs November 2016

    Industry Briefs by on November 23rd, 2016

    Deep Cuts Rock Novo Nordisk as CEO Steps Down One thousand cuts to staff are in the works at Novo Nordisk. According to company officials, the cuts are necessary to sustain productivity in 2017 as the company faces challenges and competitors. The notices will be distributed within the next two months. The cuts include: R&D […]

  • Industry Briefs October 2016

    Industry Briefs by and on October 31st, 2016

    Controversy Surrounding Mylan’s EpiPen Heather Bresch, CEO of Mylan, testified before the U.S. House Committee in late September to address the price hike of the EpiPen. Criticism from the public and lawmakers surrounding Mylan epinephrine injectors reached an all-time high in August. Since acquiring the EpiPen in 2007, Mylan raised the price of a two-pack […]

  • Industry Briefs September 2016

    Industry Briefs by on September 15th, 2016

    Shire and Jennifer Aniston partner on Eyelove Eyelove has emerged after the partnership between Jennifer Aniston and Shire plc. The educational campaign is intended to shine light on chronic dry eye, which affects over 16 million adults in the United States, most commonly affecting women and older people. Commonly reported symptoms include burning, itchy, stinging […]

  • Industry Briefs August 2016

    Industry Briefs by on August 23rd, 2016

    Medtronic Plans to Expand Heart Failure Portfolio After acquiring HeartWare International, Inc. for $1.1 million, Medtronic recently announced that it plans to expand its portfolio of diagnostics tools, therapies, and services for patients suffering from heart failure. Among other products, HeartWare designed the world’s smallest full support ventricular assist device (VAD)—its flagship product—to reduce surgical […]

  • Industry Briefs June 2016

    Industry Briefs by on June 20th, 2016

    Practice Fusion Founder and Former CEO Launches New Wearables Company iBeat is a new Wearables-as-a-Service company dedicated to extending lifespan recently launched by Ryan Howard, Founder and former CEO of Practice Fusion. According to Howard, iBeat now offers a groundbreaking, heart-monitoring smartwatch called the iBeat Life Monitor and is said to be a literal lifesaver […]

  • Industry Briefs May 2016

    Industry Briefs by and on May 25th, 2016

    Two Former Agency Presidents Launch Elevate Healthcare Frank X. Powers, the former President of Dudnyk, and Lorna Weir, a former president at both Dudnyk and Vox Medica as well as the principal of her own consulting firm, have teamed up to launch Elevate Healthcare. The new venture is a multidisciplinary strategy lab, based in suburban […]

  • Industry Briefs April 2016

    Industry Briefs by on April 15th, 2016

      UNICEF Joins 2016 Young Lions Health Award Now in its second year, 2016 Young Lions, a part of the Lions Health Festival and Awards held in Cannes, France from June 18-19, will team up with UNICEF. This year’s competitors will task pharmaceutical marketers with designing a marketing toolkit using a digital activation, print ad, […]

  • Industry Briefs March 2016

    Industry Briefs by on March 24th, 2016

    Calcium USA Changes Ownership—Sparks New Growth After an impactful year for Calcium USA, CEO Steven Michaelson (former founder of Wishbone) and the company’s Chief Strategy Officer Judy Capano (former Wishbone partner) announced the finalization of the purchase of the agency and its assets in December 2015. After the vigorous team—which includes managing partners, Steven Hamburg, […]

  • Industry Briefs February 2016

    Industry Briefs by on February 17th, 2016

    Pharmacist Group Urges Congress to Examine Generic Price Spikes In response to a recent hearing of the Senate Special Committee on Aging, the National Community Pharmacists Association (NCPA) is urging the U.S. Congress to enact bipartisan legislation to increase transparency and ensure that reimbursement rates paid to pharmacists reflect actual market costs. The NCPA reveals […]

  • Industry Briefs January 2016

    Industry Briefs by on January 18th, 2016

    Mylan Fails to Take Over Perrigo After seven months of hard negotiation, Mylan’s $26 billion hostile takeover bid was rejected by Perrigo’s shareholders, according to the Wall Street Journal, surprising many who thought the takeover was nearly a done deal. However, Perrigo’s CEO Joseph Papa, said in a statement, “We have said all along that […]

  • Industry Briefs December 2015

    Industry Briefs by on December 15th, 2015

    Vpak Media Launches Tru-Def As a company that provides innovative brand engagement tools for organizations including large multinationals, small privately held companies, not-for-profit organizations, government agencies and educational institutions, Vpak Media recently launched a new product, the Tru-Def Video-In-Print Screen Technology. It combines software and hardware, which, according to the company, significantly improves the user […]

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