• Enhancing Your Ads with Second-Screen Engagement

    Analytics by on December 18th, 2013

    TVs. Tablets. Smartphones. Ultrabooks. Laptops. Convertible laptops that can turn into tablets and vice versa. People view a lot of screens throughout the day, and according to a series of studies conducted by Time Warner Medialab, they rarely just focus on one of them. The research revealed that 60% of people who have a smartphone, […]

  • Sales Force Optimization in the New World of Healthcare: Four Keys to Success

    Analytics by and on December 18th, 2013

    Pharmaceutical sales used to center around modeling and analyzing the allocation of reps, territories, products and time. With the demise of blockbuster drugs and the shift from selling “product brands” to selling “corporate brands,” sales force optimization and analytics are changing. Now, it’s about whom the sales force represents and less about the drugs-and-related-benefits they […]

  • Innovators: Services

    Feature Articles by on December 11th, 2013

    Robert A. Iger, Chairman and CEO of the very innovative Walt Disney company says, “The heart and soul of the company is creativity and innovation.” Creativity and innovation are clearly a marketer’s best friends. Trying something new and innovative certainly takes a lot of heart—it can be risky, no doubt, but can also lead to […]

  • Innovators: Products

    Feature Articles by on December 11th, 2013

    Robert A. Iger, Chairman and CEO of the very innovative Walt Disney company says, “The heart and soul of the company is creativity and innovation.” Creativity and innovation are clearly a marketer’s best friends. Trying something new and innovative certainly takes a lot of heart—it can be risky, no doubt, but can also lead to […]

  • Innovators: Divisions

    Feature Articles by on December 11th, 2013

    Robert A. Iger, Chairman and CEO of the very innovative Walt Disney company says, “The heart and soul of the company is creativity and innovation.” Creativity and innovation are clearly a marketer’s best friends. Trying something new and innovative certainly takes a lot of heart—it can be risky, no doubt, but can also lead to […]

  • Innovators: Companies

    Feature Articles by on December 10th, 2013

    Robert A. Iger, Chairman and CEO of the very innovative Walt Disney company says, “The heart and soul of the company is creativity and innovation.” Creativity and innovation are clearly a marketer’s best friends. Trying something new and innovative certainly takes a lot of heart—it can be risky, no doubt, but can also lead to […]

  • Personalizing the Customer Experience

    Market Watch by and on December 10th, 2013

    Brand teams that wish to create a personalized experience for the customer via multi-channel and closed-loop marketing must be able to track relationships and behavior using master data for an individual or entity across an entire organization. However, marketers are sometimes working with insufficient data and not aware of the impact of quality data on […]

  • Innovation by Design: How Big Pharma Can Deliver on its Patient-Centric Promise

    Guest Commentary by on December 10th, 2013

    The pharmaceutical industry has by most accounts adopted patient-centricity as their new business model. It is a keynote topic for most executives. Yet few can point to initiatives that have achieved results beyond the drug. When it comes to delivering on patient-centricity, innovation seems to be the greatest hurdle facing these leaders. I set out […]

  • The Changing Healthcare Environment Demands More Innovation

    Feature Articles by on December 10th, 2013

    There is an acute need for innovation in pharmaceutical marketing driven by rapidly evolving uncertainties in the healthcare environment. For starters, shifting policies and economics are driving uncertainty in our reimbursement and access assumptions. Simultaneously, new information technology threatens to transform the traditional dissemination of healthcare information. And demographic shifts in patient and provider populations […]

  • Lessons Learned by a Pharma Marketer: A Case Study

    Feature Articles by on December 10th, 2013

    I have always visualized data as a river rushing down a mountain pass with stones representing the seemingly small but collectively important answers to our toughest strategic questions. Many successful marketing campaigns are like the river, littered with slippery, strategic choices. But committing to walking across the river and choosing the stones carefully, before you […]

  • How Much of My Budget Should I Invest in Data Analytics?

    E-Source by on December 10th, 2013

    Digital is perhaps the most measurable form of media that ever existed. The temptation to measure everything is great because essentially everything is measurable. But before adding to the expense of analytics, it is important to challenge yourself to commit specific actions you will take based on the data. I’ve seen far too many instances […]

  • Crafting Well-informed Brand Conversations

    Analytics by on December 10th, 2013

    For new brands, using data to derive relevant customer insights can help bring creative solutions to fruition. Simply put, having more data about your audience before engaging with them can make it easier to have relevant conversations with them once you begin. When we better understand the customers’ wants, needs, personalities, activities and tendencies, brands […]

  • Movers and Shakers November 2013

    Movers & Shakers by on November 19th, 2013

    Renowned Oncologist Joins Kinex Dr. Daniel Von Hoff, MD, FACP, joins the oncology specialty biotech company as Chair of its Clinical Advisory Committee. Currently serving as Physician-in-Chief at the Translational Genomics Research Institute and Professor of Medicine at the Mayo Clinic, he and his team are focused on developing new anticancer treatments for patients with […]

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