Panorama

The HCP is Not Your Target—It’s Time to Re-Think HCP Message Targeting and Relevance

In the world of pharmaceutical communication and marketing strategy, the majority of effort is ...

4 Reasons Healthcare and Consumer Goods Marketing is Not So Different

In the world of marketing, I’ve heard people say that healthcare marketers are often ...

Step Up Your Trade Show Game with These Three Keys

How do you create a compelling, engaging—and even fun—trade show exhibit about a sensitive ...

Leveraging Multichannel Coaching to Build a Consistent Patient Experience and Drive Adherence

In the last edition of PM360’s eNewsletter Panorama, Steve Mink of McKesson Specialty Health ...

Predictive HCP Targeting: What Is It, and Why Aren’t More Brands Leveraging It?

Historically, pharmaceutical marketers have analyzed efforts aimed toward healthcare providers (HCPs) by looking solely ...

Accelerating Appropriate Access to Therapy with Centralized Patient Support

Rising patient financial obligations have led to increased patient consumerism, changing the game for ...