Panorama

Why Precision Medicine Demands Precision Engagement

The speed and range of scientific breakthroughs in precision medicine today is leading to ...

DTC Creative: Out of the Box vs. Tried and True?

When the subject of creative exploratory comes up, the typical direction from client to ...

More Than Medicine

“I am more than my medicine.” “I want my voice to be heard.” These ...

Don’t be Misled by These Five Major Myths About EHRs

Electronic health records (EHRs) are now an integral part of inpatient and outpatient care. ...

How to Speak People to Primary Care Physicians

When advertising Speaks People, people listen. Because no matter the audience, a simple, straightforward ...