Panorama

Fixing Pharma’s Reputation Problem

For an industry that is known to develop life-saving (and even just minor disease ...

The Online Reputation of Cymbalta

Last month, we started our series on the online reputations of the top 10 ...

Keeping it Real: The Role of Data in Creativity

When Digitas Health first began, we decided that media and creative should sit together ...

The Limbo Paradox: Developing An Ethics Accreditation Program for Pharma

Now that we covered some basics in terms of ethical decision-making, let’s turn to ...

The Online Reputations of the Top 10 DTC Drugs

Every year the pharma industry spends billions of dollars on direct-to-consumer (DTC) advertising with ...