Panorama

The Online Reputations of the Top 10 DTC Drugs

Every year the pharma industry spends billions of dollars on direct-to-consumer (DTC) advertising with ...

The Statistics You Need to Know When Marketing to Hispanics

Pharmaceutical marketing is big business—pharmaceutical companies spent $4.3 billion in 2010 in direct to ...

EMRs and EHRs: For Promotion or Just Education?

The Centers for Medicare & Medicaid Services (CMS) recently released its final guidelines for ...