Panorama

It’s Not Rocket Science, It’s Pharma Marketing

Does it sometimes seem that healthcare marketers are light years away from understanding how ...

The Secret to Better Relationships with Hospitals and Health Systems Decision Makers

Four pharmaceutical and biotech companies—Merck, GlaxoSmithKline, Pfizer and Sanofi—have the most in-person meetings with ...

Can Pharma Build Apps for Long-Term Use?

Today there are more than 100,000 health and fitness related mobile apps available in ...

Seven Tips for Moderating an Audience-centered Panel

Have you ever attended a terribly moderated panel? Unfortunately I have, several times. Panels ...

Lions Health Names Jury Presidents

21 October 2013 – Lions Health, the new two-day festival and awards celebrating creative communications ...

What Does AstraZeneca Pulling Their Sponsored Twitter Ads Mean for Pharma?

Nearly a year ago, Twitter introduced Twitter Cards to “make it possible for you ...