Panorama

Pharma Marketing and the Multi-Screen Mission

One of the most hotly debated topics in healthcare marketing is where to focus ...

The Online Reputations of Cialis and Abilify

Our series on the online reputations of the top 10 DTC-spending brands in Q1 ...

Eight Key Takeaways on Virtual Sale Calls


With opportunities for face-to-face contact with doctors decreasing and some institutions banning medical sales ...

Getting Back to Basics: Enhancing Brands Using Social Media

Social media communication has become a crucial part of today’s healthcare continuum, and can ...

The Online Reputation of Lipitor

We continue our series on the online reputations of the top 10 DTC-spending brands ...

The Symbolism of First Impressions

When Jorge Cardinal Bergoglio was recently elevated to Pope, his every action, statement and ...

Fixing Pharma’s Reputation Problem

For an industry that is known to develop life-saving (and even just minor disease ...