Panorama

Getting Back to Basics: Enhancing Brands Using Social Media

Social media communication has become a crucial part of today’s healthcare continuum, and can ...

The Online Reputation of Lipitor

We continue our series on the online reputations of the top 10 DTC-spending brands ...

The Symbolism of First Impressions

When Jorge Cardinal Bergoglio was recently elevated to Pope, his every action, statement and ...

Fixing Pharma’s Reputation Problem

For an industry that is known to develop life-saving (and even just minor disease ...

The Online Reputation of Cymbalta

Last month, we started our series on the online reputations of the top 10 ...

Keeping it Real: The Role of Data in Creativity

When Digitas Health first began, we decided that media and creative should sit together ...

The Limbo Paradox: Developing An Ethics Accreditation Program for Pharma

Now that we covered some basics in terms of ethical decision-making, let’s turn to ...

The Online Reputations of the Top 10 DTC Drugs

Every year the pharma industry spends billions of dollars on direct-to-consumer (DTC) advertising with ...