Panorama

Driving Scientific Engagement in the Era of Precision Medicine

Oncology is both the largest and fastest growing therapeutic area with new treatments being ...

Preparing for Possible Changes to Medicare Part D

Even prior to the midterm elections, the Trump administration has been proposing several changes ...

Is Step Therapy Now a Possibility for Part B Drugs?

The Trump administration’s drug cost blueprint looked at the possibility of moving Part B ...

Speaker Bureau: Better Choices for Turbulent Times

A tactic with many names, “Speaker Bureau,” “Peer to Peer,” “Promotional Programs,” “Speaker Programs,” ...

What Do Facebook Ad Changes Mean for Medical Advertising?

Facebook is currently weathering crises on multiple fronts. Investor confidence is declining, user patience ...

Changing Roles in Pharma & Biotech Companies: CSMs Are the New CRAs

The rapidly evolving clinical trial paradigm is prompting altered expectations of the traditional Clinical ...

It’s Programmatic, Not Program Magic, Advertising

Something Eugene Lee, Executive Vice President, Managing Director at CMI, said earlier this month ...

Spotify-ing HCP Media

For the past decade, we tried to be Amazon. We hoped to sell scripts ...