Panorama

Exploring Pharma’s Quantified Self Opportunities

Remember the Twombly? Neither did I, but it was one of nearly 2,000 car ...

How Pharma Can Contribute to the Quantified Self Movement

The Quantified Self (QS) movement, or lifelogging as some people call it, just keeps ...

Can Voice-activated Ads Work for Pharma?

You can ask your phone for a weather report. To set your alarm for ...

UDG Healthcare Integrates Sales, Marketing and Medical Services into Single Division

UDG Healthcare (formerly United Drug plc), a leading global outsourced healthcare service provider, announced ...

How Millennials are Shifting the Paradigm Around Privacy in Healthcare

Though this year’s Super Bowl ads didn’t leave much to talk about, there were ...

Adapting Pharma Websites to a Mobile World

The rapid market expansion of web-enabled devices has dramatically changed our approach to creating ...

Six Tips to Ensure Native Advertising Works for Your Pharma Brand

Publishers, marketers and agencies are all buzzing about native advertising. While many are stuck ...

The Year Ahead: Trends, Burning Issues and Keys to Success

Happy New Year Pharma Marketers! This is the year when the first public posting ...

The Pharmacy’s New Role in Providing Healthcare Services

Changes in the pharmacist’s role and in the community pharmacy are impacting healthcare delivery, ...

Pharma Marketing in Sacred Ground— “Moments of Care”

Why has “embedding your brand message into the clinical workflow” become so important? And ...

The Secret Weapon of Multi-channel Marketing

Brands are everywhere these days. With so many consumer product brands already knee-deep in ...

Lions Health Announce Inaugural Jury Line-Up

20 January 2014 – Lions Health, the new global festival and awards celebrating creativity in healthcare ...