Panorama

Evaluating AbbVie’s “Uncover Your Confidence” and Janssen’s “Psoriasis 360”

Manhattan Research’s ePharma Consumer 2012 study reported that just under one-third of online consumers ...

Gaming Childhood Obesity

Games targeting healthy behaviors are proliferating. A study published in the Archives of Pediatrics & ...

Return on Reputation: How A Better Rep Can Lead to More Success

Earlier this month, APCO Worldwide released its findings from its third annual State of ...

The Online Reputations of Nasonex and Lyrica

Our series on the online reputations of the top 10 DTC-spending brands in Q1 ...

The Online Reputations of Chantix and Novolog FlexPen

Our series on the online reputations of the top 10 DTC-spending brands in Q1 ...