Panorama

5 Ways Healthcare Organizations Can Use Social Media

Years ago, you wouldn’t have believed a healthcare brand would ever have a Facebook ...

Voice Search: Are Pharma Brands Listening?

Voice search usage is on a rapid rise due to widespread mobile adoption and ...

Doctors Make Emotional Decisions Too—Even When It Comes to Prescribing

For many years, pharmaceutical companies relied heavily on data to market products. Sales reps ...

When the “Digital Physician” is Just the…Physician

As an industry, we continue to talk about “digital” as a unique channel as ...

Instagram for Pharma Marketers: A Fresh, Emotional Connection

When it comes to marketing campaigns, it is no secret that digital and social ...

Big Changes to Come as Sermo and WorldOne Unify

WorldOne, a global leader in healthcare data collection, insights and intelligence, is preparing to ...

The History of Bio-Pharma Industry M&As, Lessons Learned and Trends to Watch

Many people believe the bio-pharma industry is oligopolistic, similar to the car or airline ...

Direct-to-Patient Models in Pharma—A Harbinger of Things to Come?

In recent years, pharmaceutical companies have implemented a few direct-to-patient models in the United ...

Leveraging Four Distinct Patient Archetypes to Drive Engagement

In the healthcare industry today, patients are empowered. They are more informed than ever ...

The Industry Guide to Working With ACOs

The rise of accountable care organizations (ACOs) across the country presents pharma, biotech and ...