Panorama

Driving Actionable Insight with Big Data That Makes a Difference

What impressed me most in reading Fortune’s recent profile of Silicon Valley entrepreneur Elizabeth ...

How Responsive Communication is Revolutionizing Physician Engagement

Right now the pharmaceutical industry is undergoing a quiet revolution—and it has everything to ...

3 Ways to Take Advantage of Facebook’s Dark Posts

Facebook’s News Feed is often seen as mysterious—you never know whose content you’ll see ...

Using Health Psychology to Tackle Treatment Non-adherence

There is an old adage that medications work best when patients actually take them. ...

OpenFDA: The Key To Moving Pharmacovigilance Into the 21st Century

This past June, the FDA launched openFDA, a new initiative designed to make it ...

What Healthcare Marketers Need to Know About watzanHEALTH’s Zen

Charles Benaiah, the Founder and CEO of watzan, likes to describe watzanHEALTH’s latest offering ...

Evaluating Pfizer’s “Fear Of Getting Old” Campaign

It’s no secret pharma has a reputation problem. Even worse, it doesn’t appear anyone ...

What Healthcare Marketers Need to Know About @Point of Care

@Point of Care is a new mobile, clinical decision-making tool that physicians can use ...

7 Ways Apple’s HealthKit Will Make Marketers’ Jobs Easier

Apple may be pushing the quantified-self movement into the mainstream. After months of rumors, ...

Revelations From the First Round of Sunshine Act Reporting

At the end of June, the Centers for Medicare & Medicaid Services (CMS) closed ...

A Full Timeline of the GSK Bribery Scandal

The GlaxoSmithKline-China bribery scandal just keeps unwrapping new layers. The latest revelation: In 2001, ...

In-pharmacy Strategies Deliver Results and a Quantifiable ROI

Pharmaceutical marketers are held increasingly more accountable for demonstrating how marketing investments translate directly ...