Panorama

A Full Timeline of the GSK Bribery Scandal

The GlaxoSmithKline-China bribery scandal just keeps unwrapping new layers. The latest revelation: In 2001, ...

In-pharmacy Strategies Deliver Results and a Quantifiable ROI

Pharmaceutical marketers are held increasingly more accountable for demonstrating how marketing investments translate directly ...

Five Pharmaceutical Companies Sued in Response to Opioid Addiction Epidemic

Attorneys for Santa Clara and Orange counties have filed a complaint on behalf of ...

IMS Health Aims to Acquire Cegedim’s CRM and Strategic Data Businesses

IMS Health, a leading global provider of information and technology services to the healthcare ...

Beware of the Use of “We” in the Workplace

“We” is a very complicated word. It is a word that shapes and reflects ...

Should Pharma Advertise Price to Consumers?

How much does it cost? That is typically the first question a consumer asks ...

5 Ways Healthcare Organizations Can Use Social Media

Years ago, you wouldn’t have believed a healthcare brand would ever have a Facebook ...

Voice Search: Are Pharma Brands Listening?

Voice search usage is on a rapid rise due to widespread mobile adoption and ...

Doctors Make Emotional Decisions Too—Even When It Comes to Prescribing

For many years, pharmaceutical companies relied heavily on data to market products. Sales reps ...

When the “Digital Physician” is Just the…Physician

As an industry, we continue to talk about “digital” as a unique channel as ...