Panorama

The Industry Guide to Working With ACOs

The rise of accountable care organizations (ACOs) across the country presents pharma, biotech and ...

What Does the FDA’s New Off-label Guidance Mean for Pharma?

The Food and Drug Administration (FDA) primarily functions under the auspices of the Federal ...

The Moment Is The Medium: Marketing In A Post-Digital Age

The last two decades of digital media innovation have created fundamental shifts in our ...

Finding the Right Keyword Strategy for Both HCPs and Consumers

In the pharmaceutical advertising space, the struggle to segment out healthcare professionals (HCPs) and ...

Six Ways Improv Can Improve Your Leadership Skills

Looking to take your leadership style to the next level? Try improv! Seriously. Last year, as ...

Five Reasons Your Pharma Brand Is Stalled—And What To Do About It

We all know the symptoms. The slope on your total prescriptions (TRx) forecast is ...

Top Three Trends Discovered at SXSW Interactive 2014

Over five intense and exhilarating days, I and members from my agency explored the ...

Five Keys to Successful Gamification in Healthcare

As a surgeon I recall being startled one day, upon entering the operating room, ...

Exploring Pharma’s Quantified Self Opportunities

Remember the Twombly? Neither did I, but it was one of nearly 2,000 car ...

How Pharma Can Contribute to the Quantified Self Movement

The Quantified Self (QS) movement, or lifelogging as some people call it, just keeps ...

Can Voice-activated Ads Work for Pharma?

You can ask your phone for a weather report. To set your alarm for ...

UDG Healthcare Integrates Sales, Marketing and Medical Services into Single Division

UDG Healthcare (formerly United Drug plc), a leading global outsourced healthcare service provider, announced ...