Panorama

A Love-Hate Relationship: Digital and the Sales Force

Is the growth of digital channels a good thing for reps seeking to engage ...

Evaluating GlaxoSmithKline’s COPD Unbranded Website

This past summer GlaxoSmithKline (GSK) launched a new, unbranded web portal for patients with ...

FDA to Study TV Drug Ad Overexposure

The FDA is going to study the impact of repeated exposure of DTC TV ...

The Rise of Transmedia Storytelling

Once upon a time we told brand stories using a printed piece (aka the ...

Should the Industry Respond to Online Disease Discussions?

In days gone by the plight of receiving the news of a devastating diagnosis ...

Marketing to Millennials: New Clues to Connecting with the “Worried Well”

How do you market conventional healthcare solutions to a self-diagnosing generation that wants a ...

1st Annual DTP Conference Reveals How To Put the Patient First

Industry experts and key stakeholders from across the country came together to share their ...

Pharma Drops Reluctance and Leans Toward Programmatic

Programmatic continues to proliferate with adoption among digital advertisers growing exponentially, as the industry ...

The Emotional Map of a Purchase

Emotion matters in advertising because it is the foundation to perception and forms the ...

Are Electronic Health Record Programs Right For Your Brand?

Healthcare practitioners spend their workday in and out of the Electronic Health Record (EHR). ...

The Key to Deeper Patient Insights—Online Research Communities

In real life, online patient communities pop up organically, sometimes spontaneously, all the time. ...