Panorama

Real-time Social Media Engagement—How UCB Pulled it Off

Social media has always been tricky when it comes to pharma. And one of ...

The Top Trends to Look Out For in 2015

In 2014, words such as Big Data, programmatic buying, content marketing, real-time marketing and ...

Is Facebook Moving Into Healthcare?

Facebook has been in the news a lot lately announcing new initiatives including Rooms, ...

Want to Place a Successful Program in the EHR Channel—Think Like Their Customers

Why would an Electronic Health Record (EHR) company want to execute a commercial program ...

A Love-Hate Relationship: Digital and the Sales Force

Is the growth of digital channels a good thing for reps seeking to engage ...

Evaluating GlaxoSmithKline’s COPD Unbranded Website

This past summer GlaxoSmithKline (GSK) launched a new, unbranded web portal for patients with ...

FDA to Study TV Drug Ad Overexposure

The FDA is going to study the impact of repeated exposure of DTC TV ...

The Rise of Transmedia Storytelling

Once upon a time we told brand stories using a printed piece (aka the ...

Should the Industry Respond to Online Disease Discussions?

In days gone by the plight of receiving the news of a devastating diagnosis ...

Marketing to Millennials: New Clues to Connecting with the “Worried Well”

How do you market conventional healthcare solutions to a self-diagnosing generation that wants a ...

1st Annual DTP Conference Reveals How To Put the Patient First

Industry experts and key stakeholders from across the country came together to share their ...