PM360

Evaluating Pfizer’s “Fear Of Getting Old” Campaign

It’s no secret pharma has a reputation problem. Even worse, it doesn’t appear anyone ...

What Healthcare Marketers Need to Know About @Point of Care

@Point of Care is a new mobile, clinical decision-making tool that physicians can use ...

7 Ways Apple’s HealthKit Will Make Marketers’ Jobs Easier

Apple may be pushing the quantified-self movement into the mainstream. After months of rumors, ...

Revelations From the First Round of Sunshine Act Reporting

At the end of June, the Centers for Medicare & Medicaid Services (CMS) closed ...

A Full Timeline of the GSK Bribery Scandal

The GlaxoSmithKline-China bribery scandal just keeps unwrapping new layers. The latest revelation: In 2001, ...

In-pharmacy Strategies Deliver Results and a Quantifiable ROI

Pharmaceutical marketers are held increasingly more accountable for demonstrating how marketing investments translate directly ...

Five Pharmaceutical Companies Sued in Response to Opioid Addiction Epidemic

Attorneys for Santa Clara and Orange counties have filed a complaint on behalf of ...

IMS Health Aims to Acquire Cegedim’s CRM and Strategic Data Businesses

IMS Health, a leading global provider of information and technology services to the healthcare ...

Beware of the Use of “We” in the Workplace

“We” is a very complicated word. It is a word that shapes and reflects ...

The Case for a Portfolio View

Finding new sources of value in bio/pharmaceutical products, services and operations is a key ...

The New CRM for Life Sciences: CEM

Change is happening faster. As a result, today’s measure of success in the life ...