PM360

When Is TV Advertising Right for A Pharma Brand?

“Will television work for my brand?” is a question increasingly posed by pharma marketers. ...

Driving Actionable Insight with Big Data That Makes a Difference

What impressed me most in reading Fortune’s recent profile of Silicon Valley entrepreneur Elizabeth ...

How Responsive Communication is Revolutionizing Physician Engagement

Right now the pharmaceutical industry is undergoing a quiet revolution—and it has everything to ...

PM360’s 2014 Product Manager Survey

Today’s Product Manager 2014 The environment that product managers work in today is both ...

PM360 Q & A with Jay Bolling, CEO, PulseCX

Jay Bolling, a healthcare marketer with more than 25 years of experience, can see ...

Achieving True Patient Centricity: How Big Pharma Is Giving Back

“The pharmaceutical business is changing.” This mantra echoes through every industry board and lunchroom. ...

8 Success Factors of Smart KOL Engagement

KOLs are an important extension of the pharmaceutical company’s central nervous system. Only a ...

Emerging Targets: Care Partners, Underserved Communities, Health Activists

The pharmaceutical industry has always taken a multi-pronged approach to communication. But for a ...

3 Ways to Take Advantage of Facebook’s Dark Posts

Facebook’s News Feed is often seen as mysterious—you never know whose content you’ll see ...

Using Health Psychology to Tackle Treatment Non-adherence

There is an old adage that medications work best when patients actually take them. ...

OpenFDA: The Key To Moving Pharmacovigilance Into the 21st Century

This past June, the FDA launched openFDA, a new initiative designed to make it ...

What Healthcare Marketers Need to Know About watzanHEALTH’s Zen

Charles Benaiah, the Founder and CEO of watzan, likes to describe watzanHEALTH’s latest offering ...