PM360

The 5 C’s of Website Conversion Optimization

In sports, a “conversion” is a goal, and in website management, it’s much the ...

Pharma and Data Management—Can DMPs Help?

The problem with buzzwords is that while everyone loves to talk about how the ...

12 New Tools for Improved Adherence

It is estimated that medication non-adherence can cost the healthcare system billions of dollars ...

Adaptive Marketing: Opportunities & Challenges for [insert your brand]

Imagine combining a number of marketing and targeting techniques, such as data-driven targeting and ...

When Is TV Advertising Right for A Pharma Brand?

“Will television work for my brand?” is a question increasingly posed by pharma marketers. ...

Driving Actionable Insight with Big Data That Makes a Difference

What impressed me most in reading Fortune’s recent profile of Silicon Valley entrepreneur Elizabeth ...

How Responsive Communication is Revolutionizing Physician Engagement

Right now the pharmaceutical industry is undergoing a quiet revolution—and it has everything to ...

PM360’s 2014 Product Manager Survey

Today’s Product Manager 2014 The environment that product managers work in today is both ...

PM360 Q & A with Jay Bolling, CEO, PulseCX

Jay Bolling, a healthcare marketer with more than 25 years of experience, can see ...

Achieving True Patient Centricity: How Big Pharma Is Giving Back

“The pharmaceutical business is changing.” This mantra echoes through every industry board and lunchroom. ...