PM360

Black Box Warnings: Are EHRs An Option?

While the FDA’s rules around marketing a boxed warning product provide a challenge, they ...

Innovative Branding Strategies

Marketers are always looking for new ways to increase brand engagement with their target ...

The Online Reputations of Cialis and Abilify

Our series on the online reputations of the top 10 DTC-spending brands in Q1 ...

Eight Key Takeaways on Virtual Sale Calls


With opportunities for face-to-face contact with doctors decreasing and some institutions banning medical sales ...

Getting Back to Basics: Enhancing Brands Using Social Media

Social media communication has become a crucial part of today’s healthcare continuum, and can ...