PM360

Global Outlook For Pharma Marketers in 2015

2015 will be a year of continuing transition and evolution—but really, that sentiment can ...

A Golden Era For Innovative Pharma Marketing

One of the great pluses of working in pharma marketing: Knowing that the products ...

Remote Selling: Selling Smarter Across the Portfolio

As we look toward another year of pharmaceutical marketing, a key strategy in brand ...

Is Facebook Moving Into Healthcare?

Facebook has been in the news a lot lately announcing new initiatives including Rooms, ...

Want to Place a Successful Program in the EHR Channel—Think Like Their Customers

Why would an Electronic Health Record (EHR) company want to execute a commercial program ...

A Love-Hate Relationship: Digital and the Sales Force

Is the growth of digital channels a good thing for reps seeking to engage ...

Evaluating GlaxoSmithKline’s COPD Unbranded Website

This past summer GlaxoSmithKline (GSK) launched a new, unbranded web portal for patients with ...

Capturing the Value from Value-Added Services

What is one of the hottest topics among pharmaceutical and medical device companies looking ...

Is Pharma Ready for the “Total Market?”

Since 2011, direct-to-consumer (DTC) Hispanic marketing efforts by pharma companies have fallen off the ...

PM360 Q & A with Bruno Cohen Chairman of The Galien Foundation

As Chairman of The Galien Foundation, Bruno Cohen recently hosted the 8th Annual Prix ...

The Evolving DTC/DTP Market

Most of us (ahem) can recall the early days of Direct to Consumer marketing. ...