PM360

21st Century Cures: Can New Legislation Improve Healthcare Innovation?

In mid-January, Representatives Fred Upton (R/MI) and Diana DeGette (D/CO) previewed their goals for ...

Landmark Global MSL Salary Report Shows U.S. Outpacing Other Nations

They say the only constant is change. No group may understand that more than ...

Retain Your Top Talent!

Retaining and attracting top talent is key to any company’s success. Not only does ...

Changing Channels: Fine-Tune Your POC Outreach

Nine PM360 Trailblazer Brand Champion Award Winners joined us just before last year’s awards ...

2014 PM360 Pharma Choice Award Winners

Now in its sixth year, the Pharma Choice Awards continues to recognize the best ...

PM360 Q & A with Mark Heinold, CEO, PDR

The recent merger of LDM Group and PDR Network into one company called PDR ...

Overcoming Negative Drug Perceptions—How Emotion Can Improve Adherence

A fascinating short piece was recently published in the New England Journal of Medicine ...

Medical Devices and HEOR: Positioning Yourself to Meet Payer Needs in 2015

Unlike the pharma industry, medical device companies face challenges with their sometimes complex product ...

Real-time Social Media Engagement—How UCB Pulled it Off

Social media has always been tricky when it comes to pharma. And one of ...