Feature Articles

Patient Adherence: Initiating the Journey toward Collaboration

As healthcare payment systems increasingly emphasize outcomes, stakeholders— manufacturers, providers, pharmacies, and payers—will have ...

The Extended Brand

Going beyond the pill to offer value-added services is helping companies from Incyte to ...

Off-Label or Off Course?

Drug-makers are mostly prohibited from disseminating information on unapproved uses of approved products. Sometimes, ...

The Augmented Pharmacist

Technology is opening the path for pharmacists to leverage their regular direct contact with ...