Feature Articles

Emerging Targets: Care Partners, Underserved Communities, Health Activists

The pharmaceutical industry has always taken a multi-pronged approach to communication. But for a ...

The Case for a Portfolio View

Finding new sources of value in bio/pharmaceutical products, services and operations is a key ...

The New CRM for Life Sciences: CEM

Change is happening faster. As a result, today’s measure of success in the life ...

The Evolution of Non-Personal Promotion

The pharmaceutical industry operates under a set of shifting conditions and regulations that put ...

Coming Up With The Big Idea

As David Ogilvy (aka “The Father of Advertising”) once said, “It takes a big ...

PM360 Presents The 2014 Greatest Creators

Our annual showcase presenting some of the best work from agencies serving the life ...

Using Animated Characters in Pharma Campaigns

The use of animated characters in pharmaceutical campaigns has a long history. Even dating ...

Five Sure-Fire Tips To Succeed With Disruptive Marketing

Pharma marketers work in a heavily restricted environment. They are trained to play it ...

Bringing It All Together: Brainstorming, Creativity and the Truth

Remember the show Dirty Jobs? The host worked alongside employees who were tasked with ...

Asking The Right Questions—A Lost Resource

Companies today provide marketers with a multitude of new resources to help them gain ...

EMRs and ePrescribing: More Than “Ready” for Pharma

Few facets of medicine and healthcare have experienced the rapid growth witnessed in Electronic ...

Take the Brand Out of the “Branded vs. Unbranded” Conversation

Traditionally, unbranded communication has been used in advance of product approval to help support ...