Feature Articles

A CRO’s Role in Driving Development to Match Market Demands

Patients, physicians, payers, and pharma all see Comparative Effectiveness Research from different perspectives. Well-designed ...

Helping Customers Adapt to Healthcare Reform

Disquiet over imminent healthcare reform offered one device manufacturer an opportunity to establish itself ...

Building Bridges: Creating Value to Create Access

The ever-narrower limitations on field-force access to practicing physicians are well documented and well ...

Resuscitating the Relationship between Medicines and Medicine

How can we overcome the current antagonism between prescribers and prescription drug makers and ...

Strategic Priorities for Specialty Care Products

By 2013, specialty drugs will account for half of all pharmaceutical spending…and most of ...

Turning Competitive Intelligence Into a Winning Strategy

The emergence of social media, evolving prescriber information demands, and new data sources makes ...

The Paradigm Shift in Key-Opinion-Leader Marketing: A Brief

Expanded reporting requirements, especially the Sunshine Act, will accelerate the migration away from product-driven ...

Demystifying the Complexities of Multi-Channel Marketing

‘UID Plague’ and the ‘Hydra Effect’ weaken multi-channel marketing with errors that propagate through ...