Feature Articles

Resuscitating the Relationship between Medicines and Medicine

How can we overcome the current antagonism between prescribers and prescription drug makers and ...

Strategic Priorities for Specialty Care Products

By 2013, specialty drugs will account for half of all pharmaceutical spending…and most of ...

Turning Competitive Intelligence Into a Winning Strategy

The emergence of social media, evolving prescriber information demands, and new data sources makes ...

The Paradigm Shift in Key-Opinion-Leader Marketing: A Brief

Expanded reporting requirements, especially the Sunshine Act, will accelerate the migration away from product-driven ...

Demystifying the Complexities of Multi-Channel Marketing

‘UID Plague’ and the ‘Hydra Effect’ weaken multi-channel marketing with errors that propagate through ...

PM360 Trailblazer Awards Brand Manager Profiles

We sat down with five of 2010 winners of Trailblazer Brand Manager Awards to ...