Feature Articles

Impact of the Changing Reimbursement Landscape on Healthcare Marketers

Risk-sharing arrangements in which full payment is contingent on clinical outcomes are gaining traction in ...

The Pharmacists’ Role in Improving Outcomes

Community pharmacies are expanding their role in helping patients improve their health. One of ...

A CRO’s Role in Driving Development to Match Market Demands

Patients, physicians, payers, and pharma all see Comparative Effectiveness Research from different perspectives. Well-designed ...

Helping Customers Adapt to Healthcare Reform

Disquiet over imminent healthcare reform offered one device manufacturer an opportunity to establish itself ...

Building Bridges: Creating Value to Create Access

The ever-narrower limitations on field-force access to practicing physicians are well documented and well ...

Resuscitating the Relationship between Medicines and Medicine

How can we overcome the current antagonism between prescribers and prescription drug makers and ...

Strategic Priorities for Specialty Care Products

By 2013, specialty drugs will account for half of all pharmaceutical spending…and most of ...