Feature Articles

The Evolving DTC/DTP Market

Most of us (ahem) can recall the early days of Direct to Consumer marketing. ...

Time To Go Virtual?

Pharma brand management is increasingly challenging these days. Doctors don’t have time to meet ...

Marketing to the New Physician Corporation

The times are certainly ’a changing—perhaps nowhere more evident than in the U.S. healthcare ...

Effective Agency Management Today

The relationship between client and agency has never been more important. One only has ...

12 New Tools for Improved Adherence

It is estimated that medication non-adherence can cost the healthcare system billions of dollars ...

Adaptive Marketing: Opportunities & Challenges for [insert your brand]

Imagine combining a number of marketing and targeting techniques, such as data-driven targeting and ...

Achieving True Patient Centricity: How Big Pharma Is Giving Back

“The pharmaceutical business is changing.” This mantra echoes through every industry board and lunchroom. ...

8 Success Factors of Smart KOL Engagement

KOLs are an important extension of the pharmaceutical company’s central nervous system. Only a ...

Emerging Targets: Care Partners, Underserved Communities, Health Activists

The pharmaceutical industry has always taken a multi-pronged approach to communication. But for a ...