Feature Articles

How Fear in Pharma Marketing Kills Innovation 

The pharma industry is built on innovation. However, marketers within the industry are hamstrung by three common fears—punishment, change and the unknown—that it must learn to overcome. In this issue, PM360 is celebrating innovation in pharma and pharma marketing, but ...

Innovators: Products

Cutting-edge software, apps, programs and anything else designed to help pharma marketers be more ...

How to Connect with the No-See (and Low-See) Physician

As physicians continue to limit access to sales reps, marketers must establish multiple tactics and touch points to get their brand’s  message across. And multichannel—with point-of-care campaigns via digital  marketing and screens placed right in doctors’ offices—is one of the  ways to go. Pharmaceutical ...

It’s Time to Put On Your Thinking CAP

The responsibility for improving and maximizing patient compliance, adherence and persistence lies not only with patients but also with pharma marketers, providers, insurance ...

iPad HCP Detailing Effectiveness

The boost in engagement with HCPs for pharma’s early adopters was attributable in large ...