Feature Articles

Did Someone Say Customer Orientation?

Customer orientation is a fact of life in many industries—except pharma. In a consumer ...

Innovators: People

Visionary change-agents who are ensuring that the industry continues to move forward with new ...

Innovators: Divisions

Formed to address a particular problem facing the industry or to provide a new service marketers need—even if they don’t know it yet. DENMARK’S CLM LEADER: Agnitio’s U.S. Division THE OPTIMIZED WORKPLACE: Data Sciences SUPERB SOCIAL COMMUNITY: PeerCase DRIVING BRAND GROWTH: The Strategy Team ADOPTING HEALTHCARE TECHNOLOGY: ...

Silos No More!

How aligning and strengthening interaction between pharma sales and marketing departments and communication with ...