Feature Articles

Inside INTREpreneurship

Being Entrepreneurial in a Corporate Environment At the very basic level entrepreneurs and corporations ...

“How Market Segmentation Is Making a Comeback”

Delivering a brand’s message based on each customer’s wants and needs—aka “mass personalization”—is now ...

Pfizer’s 180-Day War for Lipitor

This historical analysis of a celebrated patent expiration case provides some lessons in how ...

The Trojan Horse of Oncology Therapies

How antibody drug-conjugates (ADC) can penetrate the defenses of some of the hardest to ...

Inside Patient Advocacy Programs

Advocacy and support programs for patients are among the most important aspects of the ...