Feature Articles

Off-Label or Off Course?

Drug-makers are mostly prohibited from disseminating information on unapproved uses of approved products. Sometimes, ...

The Augmented Pharmacist

Technology is opening the path for pharmacists to leverage their regular direct contact with ...

Dynamic Promotion Builds Relevance and Value

Dynamic content—messages, calls to action, and designs that change to suit the reader, the ...

NPs and PAs Meet the Challenge of Healthcare Reform

As professions born in 1965, the Physician Assistant and Nurse Practitioner are moving into ...

Aggregate Spend Compliance: Invest Now or Pay Later

It’s January–CMS has finally published proposed regulations further clarifying the Physician Payment Sunshine Act ...