Feature Articles

EMRs and ePrescribing: More Than “Ready” for Pharma

Few facets of medicine and healthcare have experienced the rapid growth witnessed in Electronic ...

Take the Brand Out of the “Branded vs. Unbranded” Conversation

Traditionally, unbranded communication has been used in advance of product approval to help support ...

10 Crucial Steps to a Powerful Marketing Plan

In today’s environment, an effective pharmaceutical marketing plan is no longer about getting as ...

Four Implications of the Self-care Movement

What if the next time you step into your doctor’s office for an examination, ...

Coping With the Shake-up of Mergers and Acquisitions

Pharma’s continuation of mergers and acquisitions (M&As) will likely lead to ongoing uncertainty in ...

Global Challenges for Oncology Drugs

Oncology drug and biologics makers face increasing demands for data that demonstrate the benefit ...

Going Global: Transferring Your Skills to International and Emerging Markets

Today’s pharmaceutical marketplace is similar to a motor vehicle manufacturing facility: Just as there ...

Successfully Steering Multiple Marketing Partners

Using multiple agencies in pharma marketing is the new reality. In the past, pharmaceutical ...

Accessing the Brain: What Really Motivates a Sale

People always say they are seeking a way to make better decisions regarding new ...

Crunching Big Data: How Pharma and Med Device Marketers Benefit

Seven of PM360’s Trailblazer Brand Champion Award Winners, along with a Marketer of the ...