Feature Articles

Friend or Foe? Make Payer Relationships Work

Increased heart rates, light sweating and frequent furrowed brows often accompany discussions about payer ...

Biggest Global Growth Markets: Navigating Health Landscapes in China and India

Since the Asia-Pacific healthcare industry comprises more than 60% of the world’s total population, ...

It’s Time to Get More from Patient-Level Longitudinal Data

Pharmaceutical companies often use patient longitudinal data to answer a specific business question or ...

Digital is Now: Mastering Multichannel Engagement

It’s official: The term multichannel has evolved beyond a buzzword. And as digital presence ...

Upping Your Business Value—Procurement’s Pivotal Role

The pharmaceutical industry is in constant pursuit of transparency and corporate procurement functions are ...

Changing Channels: Fine-Tune Your POC Outreach

Nine PM360 Trailblazer Brand Champion Award Winners joined us just before last year’s awards ...

2014 PM360 Pharma Choice Award Winners

Now in its sixth year, the Pharma Choice Awards continues to recognize the best ...

PM360 Q & A with Mark Heinold, CEO, PDR

The recent merger of LDM Group and PDR Network into one company called PDR ...

Fostering Innovation—The Way Forward

World-renowned physician, inventor, and Cleveland Clinic Chief Innovations Officer, Dr. Thomas Graham spoke to ...