Feature Articles

Clinical Educators and the Changing Promotional Model

A well-designed, well-managed clinical education program can increase market share, increase adherence, and boost ...

Windshield Time to Desk Time: Notes from a Rep Who Came in from the Field

Successful detail representatives who move to in-house marketing positions face a steep learning curve. ...

Impact of the Changing Reimbursement Landscape on Healthcare Marketers

Risk-sharing arrangements in which full payment is contingent on clinical outcomes are gaining traction in ...

The Pharmacists’ Role in Improving Outcomes

Community pharmacies are expanding their role in helping patients improve their health. One of ...

A CRO’s Role in Driving Development to Match Market Demands

Patients, physicians, payers, and pharma all see Comparative Effectiveness Research from different perspectives. Well-designed ...

Helping Customers Adapt to Healthcare Reform

Disquiet over imminent healthcare reform offered one device manufacturer an opportunity to establish itself ...

Building Bridges: Creating Value to Create Access

The ever-narrower limitations on field-force access to practicing physicians are well documented and well ...