Feature Articles

Demystifying the Complexities of Multi-Channel Marketing

‘UID Plague’ and the ‘Hydra Effect’ weaken multi-channel marketing with errors that propagate through ...

PM360 Trailblazer Awards Brand Manager Profiles

We sat down with five of 2010 winners of Trailblazer Brand Manager Awards to ...

The Marketing Plan-Critical Success Factors

The fundamentals of marketing-plan success haven’t changed: Systematic execution, timely development, and sticking to ...