Feature Articles

The Ideal Workplace

In addition to learning from employers what they do to attract people to join ...

Augmented Reality as an Effective Training Strategy

Ever suffered through an interminable, lackluster training session? Or practically dozed off in an ...

How to Build Better eDetailing and eSampling

The two greatest challenges for pharmaceutical marketers are getting HCPs to understand our products ...

Through Physician Eyes: The Declining State of the Medical Profession

The Physician Foundation, a nonprofit organization that seeks to advance the work of practicing ...

Successfully Making the Rx-to-OTC Switch

Moving a product from the prescription marketplace to the over-the-counter marketplace can be a ...