Feature Articles

ELITE Digital Crusader Nancy Phelan of Bristol-Myers Squibb

Nancy Phelan Head, Customer Engagement Center, Worldwide Commercial Operations Bristol-Myers Squibb     Driving Patient ...

ELITE Digital Crusader Trish Nettleship of UCB, Inc.

Trish Nettleship Director, Social Media & Influence UCB, Inc.     Driving Digital Innovation ...

ELITE Digital Crusaders Dave Guiga of AstraZeneca

Dave Guiga Director of Partnerships & Innovation, Market Access & Patient Strategies AstraZeneca   ...

The 2015 PM360 Elite

We are proud to present the winners of our first annual PM360 ELITE Awards. ...

ELITE Data Miner Manish Sood of Reltio, Inc.

Manish Sood Founder and CEO Reltio, Inc.     Bridging the Gap Between IT ...

ELITE Data Miner Asaf Evenhaim of Crossix Solutions

Asaf Evenhaim Co-founder and CEO Crossix Solutions   The Analytics Visionary When Asaf Evenhaim ...

ELITE Data Miner Malcolm Bohm of Liquid Grids

Malcolm Bohm President & CEO Liquid Grids Inc.     Delivering True Social ROI ...

The Creativity Challenge: Take Your Campaigns Up A Notch

Exactly what is that certain quality that lifts a pharma, biotech or medical device ...

Friend or Foe? Make Payer Relationships Work

Increased heart rates, light sweating and frequent furrowed brows often accompany discussions about payer ...

Biggest Global Growth Markets: Navigating Health Landscapes in China and India

Since the Asia-Pacific healthcare industry comprises more than 60% of the world’s total population, ...

It’s Time to Get More from Patient-Level Longitudinal Data

Pharmaceutical companies often use patient longitudinal data to answer a specific business question or ...

Digital is Now: Mastering Multichannel Engagement

It’s official: The term multichannel has evolved beyond a buzzword. And as digital presence ...