Feature Articles

Inside INTREpreneurship

Being Entrepreneurial in a Corporate Environment At the very basic level entrepreneurs and corporations ...

“How Market Segmentation Is Making a Comeback”

Delivering a brand’s message based on each customer’s wants and needs—aka “mass personalization”—is now ...

Pfizer’s 180-Day War for Lipitor

This historical analysis of a celebrated patent expiration case provides some lessons in how ...