Feature Articles

Innovators: People

Visionary change-agents who are ensuring that the industry continues to move forward with new ...

Innovators: Divisions

Formed to address a particular problem facing the industry or to provide a new service marketers need—even if they don’t know it yet. DENMARK’S CLM LEADER: Agnitio’s U.S. Division THE OPTIMIZED WORKPLACE: Data Sciences SUPERB SOCIAL COMMUNITY: PeerCase DRIVING BRAND GROWTH: The Strategy Team ADOPTING HEALTHCARE TECHNOLOGY: ...

Silos No More!

How aligning and strengthening interaction between pharma sales and marketing departments and communication with ...

How Fear in Pharma Marketing Kills Innovation 

The pharma industry is built on innovation. However, marketers within the industry are hamstrung by three common fears—punishment, change and the unknown—that it must learn to overcome. In this issue, PM360 is celebrating innovation in pharma and pharma marketing, but ...

Innovators: Products

Cutting-edge software, apps, programs and anything else designed to help pharma marketers be more ...

How to Connect with the No-See (and Low-See) Physician

As physicians continue to limit access to sales reps, marketers must establish multiple tactics and touch points to get their brand’s  message across. And multichannel—with point-of-care campaigns via digital  marketing and screens placed right in doctors’ offices—is one of the  ways to go. Pharmaceutical ...