Feature Articles

The Augmented Pharmacist

Technology is opening the path for pharmacists to leverage their regular direct contact with ...

Dynamic Promotion Builds Relevance and Value

Dynamic content—messages, calls to action, and designs that change to suit the reader, the ...

NPs and PAs Meet the Challenge of Healthcare Reform

As professions born in 1965, the Physician Assistant and Nurse Practitioner are moving into ...

Aggregate Spend Compliance: Invest Now or Pay Later

It’s January–CMS has finally published proposed regulations further clarifying the Physician Payment Sunshine Act ...

Clinical Educators and the Changing Promotional Model

A well-designed, well-managed clinical education program can increase market share, increase adherence, and boost ...

Windshield Time to Desk Time: Notes from a Rep Who Came in from the Field

Successful detail representatives who move to in-house marketing positions face a steep learning curve. ...