Feature Articles

Augmented Reality as an Effective Training Strategy

Ever suffered through an interminable, lackluster training session? Or practically dozed off in an ...

How to Build Better eDetailing and eSampling

The two greatest challenges for pharmaceutical marketers are getting HCPs to understand our products ...

Through Physician Eyes: The Declining State of the Medical Profession

The Physician Foundation, a nonprofit organization that seeks to advance the work of practicing ...

Successfully Making the Rx-to-OTC Switch

Moving a product from the prescription marketplace to the over-the-counter marketplace can be a ...

Meet the New Primary Care Physician?

Meeting the new primary care physician is no easy task. Why? In many ways ...

High Tech CME: Changing the Face of Learning

Digital technology is revolutionizing both the practice of medicine and continuing medical education (CME). ...

PM360 Q & A with Joe Daley, President of GSW

Earlier this year, inVentiv Health combined two of their healthcare communications agencies, GSW and ...

Using a Grassroots Strategy to Engage Your Audience

Pharma marketers looking to make connections with stakeholders, particularly patients and target consumers, can ...