Feature Articles

How to Build Better eDetailing and eSampling

The two greatest challenges for pharmaceutical marketers are getting HCPs to understand our products ...

Through Physician Eyes: The Declining State of the Medical Profession

The Physician Foundation, a nonprofit organization that seeks to advance the work of practicing ...

Successfully Making the Rx-to-OTC Switch

Moving a product from the prescription marketplace to the over-the-counter marketplace can be a ...

Meet the New Primary Care Physician?

Meeting the new primary care physician is no easy task. Why? In many ways ...

High Tech CME: Changing the Face of Learning

Digital technology is revolutionizing both the practice of medicine and continuing medical education (CME). ...

PM360 Q & A with Joe Daley, President of GSW

Earlier this year, inVentiv Health combined two of their healthcare communications agencies, GSW and ...

Using a Grassroots Strategy to Engage Your Audience

Pharma marketers looking to make connections with stakeholders, particularly patients and target consumers, can ...