Feature Articles

12 New Tools for Improved Adherence

It is estimated that medication non-adherence can cost the healthcare system billions of dollars ...

Adaptive Marketing: Opportunities & Challenges for [insert your brand]

Imagine combining a number of marketing and targeting techniques, such as data-driven targeting and ...

Achieving True Patient Centricity: How Big Pharma Is Giving Back

“The pharmaceutical business is changing.” This mantra echoes through every industry board and lunchroom. ...

8 Success Factors of Smart KOL Engagement

KOLs are an important extension of the pharmaceutical company’s central nervous system. Only a ...

Emerging Targets: Care Partners, Underserved Communities, Health Activists

The pharmaceutical industry has always taken a multi-pronged approach to communication. But for a ...

The Case for a Portfolio View

Finding new sources of value in bio/pharmaceutical products, services and operations is a key ...

The New CRM for Life Sciences: CEM

Change is happening faster. As a result, today’s measure of success in the life ...

The Evolution of Non-Personal Promotion

The pharmaceutical industry operates under a set of shifting conditions and regulations that put ...

Coming Up With The Big Idea

As David Ogilvy (aka “The Father of Advertising”) once said, “It takes a big ...

PM360 Presents The 2014 Greatest Creators

Our annual showcase presenting some of the best work from agencies serving the life ...