Feature Articles

Successfully Steering Multiple Marketing Partners

Using multiple agencies in pharma marketing is the new reality. In the past, pharmaceutical ...

Accessing the Brain: What Really Motivates a Sale

People always say they are seeking a way to make better decisions regarding new ...

Crunching Big Data: How Pharma and Med Device Marketers Benefit

Seven of PM360’s Trailblazer Brand Champion Award Winners, along with a Marketer of the ...

Practical Healthcare Reform and the Impact of Change

As a consequence of recent healthcare reforms, providers are facing increasing financial pressure. This ...

Millennial Mindset Strategies Required to Succeed—Even in Regulated Environments

In today’s economy, Millennials directly impact over 21% of consumer discretionary purchases. But their ...

Breaking Barriers: Lessons from the Top Women in Pharma and Healthcare

Do women in the healthcare industry really hit a glass ceiling? The recent announcement of ...